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Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

pdf

Author: Christoph Burmann Nicola-Maria Riley Tilo Halaszovich Michael Schade Kristina Klein Rico Piehler
Language: English
Year: 2023

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15.02.2024

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book From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

pdf

Author: Marta Massi
Language: English
Year: 2023

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15.02.2024

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book Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices

pdf

Author: Marco Pichierri
Language: English
Year: 2023

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15.02.2024

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book Social Media Analytics in Predicting Consumer Behavior

Social Media Analytics in Predicting Consumer Behavior

pdf

Author: Selay Ilgaz Sumer Nurettin Parilti
Language: English
Year: 2023

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15.02.2024

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book Agriculture Trade and Marketing

Agriculture Trade and Marketing

pdf

Author: Nekesah T. Wafullah
Language: English
Year: 2022

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15.02.2024

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book Practice-Oriented Marketing: Basics – Instruments – Case Studies

Practice-Oriented Marketing: Basics – Instruments – Case Studies

pdf

Author: Ralf T. Kreutzer
Language: English
Year: 2023

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15.02.2024

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book The SAGE Encyclopedia of Leadership Studies

The SAGE Encyclopedia of Leadership Studies

pdf

Author: George R. Goethals Scott T. Allison Georgia J. Sorenson
Language: English
Year: 2023

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15.02.2024

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book The New Model of Selling: Selling to an Unsellable Generation

The New Model of Selling: Selling to an Unsellable Generation

epub

Author: Jerry Acuff Jeremy Miner
Language: English
Year: 2023

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15.02.2024

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book Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus

Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus

pdf

Author: Tobias Röding
Language: English
Year: 2023

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15.02.2024

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Contemporary Issues in Luxury Brand Management

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Author: Sylvie Studente Eleonora Cattaneo
Language: English
Year: 2023

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15.02.2024

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