Ebook: The digital transformation playbook rethink your business for the digital age

David L. Rogers is faculty director of Columbia Business
Schools executive education programs in Digital Business Strategy and Digital
Marketing and founder of the BRITE (brands, innovation, and technology) conference. He
advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines,
Kohler, and Macmillan on digital strategy and has led strategic workshops for executives
in hundreds of companies from 64 countries. His most recent book is The Network Is Your
Customer (2011).