Ebook: Change The Way You Eat: The psychology of food

The diet merry-go-round is familiar to many of us, and so often it leaves us feeling deflated and hopeless. For many people, food is no longer something to 'enjoy' that nurtures us and keeps us healthy and vital. Instead, it's become the enemy; it must be 'controlled' or 'battled with' as we 'resist temptation'. Then there are the dangers of junk food to contend with as our tastebuds crave the fat, salt and sugar that flavour so much of our Western diet.

So, what's the solution? How can we become friends with our food again? How can we simply enjoy our food instead of falling prey to guilt or misery?

By examining the psychological and personal factors that influence our food choices, as well as the tricks used by marketers to influence what and how much we eat, Change the Way You Eat provides the tools for us to take ownership of our eating choices so that lifelong change can take place.