- Author: Johanne Brunet, Jean-Luc Geha, Sandra Laporte, Sihem Taboubi, François Colbert, Bruno Lussier, Renaud Legoux
- Language: French
- Year: 2017
- Author: Renaud Legoux, (Assistant professor of marketing) Bruno Lussier, François Colbert, Sandra Laporte, Sihem Taboubi, Johanne Brunet, Jean-Luc Geha (editor)
- Language: English
- Year: 2018