- Author: Philip Kotler Veronica Wong John Saunders Gary Armstrong
- Language: English
- Year: 2004
- Author: Philip Kotler
- Language: English
- Year: 1999
- Author: Philip Kotler Gary Armstrong
- Language: English
- Year: 2007
- Author: Irving Rein Philip Kotler Michael Hamlin Martin Stoller
- Language: English
- Year: 2005
- Author: Philip Kotler Waldemar Pfoertsch
- Language: English
- Year: 2006
- Author: Philip Kotler Nancy R. Lee
- Language: English
- Year: 2009
- Author: Philip Kotler Dipak C. Jain Suvit Maesincee
- Language: German
- Year: 2002
