- Author: Philip Kotler Kevin Lane Keller
- Language: Spanish
- Year: 2006
- Author: Philip Kotler, Kevin Lane Keller, Mónica Martínez Gay, María Astrid Mues Zepeda
- Language: Spanish
- Year: 2006
- Author: Philip Kotler Kevin Lane Keller Mairead Brady Malcolm Goodman Torben Hansen
- Language: English
- Year: 2009
- Author: Philip Kotler Kevin Lane Keller
- Language: English
- Year: 2012
- Author: Philip Kotler Kevin Lane Keller
- Language: English
- Year: 2006
- Author: Philip Kotler Kevin Lane Keller
- Language: English
- Year: 2006