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The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior
pdf
Author:
Michael W. Lowenstein
Language:
English
Year:
2011
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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
pdf
Author:
Michael W. Lowenstein
Language:
English
Year:
2014
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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
pdf
Author:
Jill Griffin Michael W. Lowenstein
Language:
English
Year:
2001
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