- Author: J. Paul Peter, Jorge Luis Blanco y Correa Magallanes, Jean Domette Nicolesco, Jerry C. Olson, Yazmín López Taymani
- Language: Spanish
- Year: 2006
- Author: J Paul Peter, Jerry Corrie Olson
- Language: English
- Year: 2009
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
pdf
- Author: Thomas J. Reynolds Jerry C. Olson
- Language: English
- Year: 2000