Ebook: Letting go of the words: writing Web content that works
Author: Janice (Ginny) Redish
- Series: The Morgan Kaufmann series in interactive technologies
- Year: 2012
- Publisher: Morgan Kaufmann
- Edition: 2
- Language: English
- pdf
Praise from the first edition:''Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.''
-- Jakob Nielsen, Principal, Nielsen Norman Group
There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginnys practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own sites pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.
--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web''If youre looking for a concise, comprehensive, and visual guide containing hundreds of practical online writing tips for personal branding success will give you everything needed to take your writing to the next level in Ginny Redish s Letting Go of the Words This could be the most important Holiday Gift book you give-or receive-this year.''--Personal Branding Blog, November 2012 ''If you only read one book about online writing and design, get Ginny Redishs Letting Go of the Words: Writing Web Content that Works. Its a book that can do more good for more websites than any other book I can recommend at this time You read, then you look. You read a little more, and you look again. Suddenly, it all makes sense!''--Published and Profitable, December 2012