Ebook: CRM: Redefining Customer Relationship Management

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.

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Unlike so many books that focus on how to use Linux, Linux and the Unix Philosophy explores the "way of thinking that is Linux" and why Linux is a superior implementation of this highly capable operating system. This book is a revision and expansion of a computer science classic. Every chapter has been thoroughly updated with Linux coverage. Linux and the Unix Philosophy falls squarely between the "softer" texts on iterative software design and project management and the "how-to" technical texts. Thus far, no one has come out with a book that addresses this topic, either in the Unix space or the Linux space. Linux and the Unix Philosophy covers the same ground as the first edition, while it also presents bold new ideas about Linux and Open Source. Concise list of philosophy tenets makes it a handy quick reference Anecdotal examples personalize the book for the reader Conversational style makes it easy and joyful to read. Read more...