Ebook: Pharmaceutical product strategy : using dynamic modeling for effective brand planning
Author: Mark Paich, Corey Peck, Jason Valant
- Year: 2004
- Publisher: Interpharm/CRC
- City: Boca Raton, FL
- Language: English
- pdf
"A basic business modeling book can give you technical information on applying business models, and a basic marketing book can give you an understanding of branding, but none of them cover the issues singular to the pharmaceutical industry. Focusing on these unique issues, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning provides detailed solutions to the challenges involved in Read more...
Content: 1. Traditional approaches to brand planning : the disconnect between product strategies and commercial evaluations --
2. Dynamic modeling approach to brand planning : operationally understanding key marketplace dynamics --
3. The dynamic modeling language --
4. Patient flow sector of the standard template dynamic model --
5. Extensions of the standard template --
6. Data for the standard template dynamic model --
7. Specific models of patient flow dynamics --
8. Dynamic models of doctor adoption of newly released pharmaceuticals --
9. Treatment attractiveness of pharmaceutical products --
10. Integrating the three sectors of the standard template dynamic model --
11. Strategy testing using integrated standard template model
Abstract:
Studying cross-functional coordination and knowledge integration, this book introduces issues facing many pharmaceutical firms. Utilizing information, assumption consistency and the need for Read more...
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