Ebook: The Handbook of Language and Globalization

The Handbook of Language and Globalization brings together important new studies of language and discourse in the global era, consolidating a vibrant new field of sociolinguistic research.

• The first volume to assemble leading scholarship in this rapidly developing field
• Features new contributions from 36 internationally-known scholars, bringing together key research in the field and establishing a benchmark for future research
• Comprehensive coverage is divided into four sections: global multilingualism, world languages and language systems; global discourse in key domains and genres; language, values and markets under globalization; and language, distance and identities
• Covers an impressive breadth of topics including tourism, language teaching, social networking, terrorism, and religion, among many others 
• Winner of the British Association for Applied Linguistics book prize 2011

Content:
Chapter 1 Globalization, Global English, and World English(es): Myths and Facts (pages 29–55): Salikoko S. Mufwene
Chapter 2 Language Systems (pages 56–76): Abram De Swaan
Chapter 3 The Global Politics of Language: Markets, Maintenance, Marginalization, or Murder? (pages 77–100): Tove Skutnabb?Kangas and Robert Phillipson
Chapter 4 World Languages: Trends and Futures (pages 101–122): Ulrich Ammon
Chapter 5 Language Policy and Globalization (pages 123–141): Thomas Ricento
Chapter 6 Panlingual Globalization (pages 142–161): Jonathan Pool
Chapter 7 The Spread of Global Spanish: From Cervantes to reggaeton (pages 162–181): Clare Mar?Molinero
Chapter 8 New National Languages in Eastern Europe (pages 182–200): Brigitta Busch
Chapter 9 Localizing the Global on the Participatory Web (pages 201–231): Jannis Androutsopoulos
Chapter 10 Globalizing the Local: The Case of an Egyptian Superhero Comic (pages 232–254): Theo van Leeuwen and Usama Suleiman
Chapter 11 Language and the Globalizing Habitus of Tourism: Toward A Sociolinguistics of Fleeting Relationships (pages 255–286): Adam Jaworski and Crispin Thurlow
Chapter 12 Globalization and Language Teaching (pages 287–304): David Block
Chapter 13 Discursive Constructions of Global War and Terror (pages 305–322): Adam Hodges
Chapter 14 Has God Gone Global? Religion, Language, and Globalization (pages 323–345): Annabelle Mooney
Chapter 15 Language as Resource in the Globalized New Economy (pages 347–365): Monica Heller
Chapter 16 Language and Movement in Space (pages 366–385): Jan Blommaert and Jie Dong
Chapter 17 Indexing the Local (pages 386–405): Barbara Johnstone
Chapter 18 Ecolinguistics and Globalization (pages 406–425): Arran Stibbe
Chapter 19 The Chinese Discourse of Human Rights and Glocalization (pages 426–446): Shi?Xu
Chapter 20 Meanings of ‘Globalization’: East and West (pages 447–474): Peter Garrett
Chapter 21 Languages and Global Marketing (pages 475–492): Helen Kelly?Holmes
Chapter 22 Shadows of Discourse: Intercultural Communication in Global Contexts (pages 493–519): Claire Kramsch and Elizabeth Boner
Chapter 23 Unraveling Post?Colonial Identity through Language (pages 520–539): Rakesh M. Bhatt
Chapter 24 At the Intersection of Gender, Language, and Transnationalism (pages 540–554): Ingrid Piller and Kimie Takahashi
Chapter 25 Globalization and Gay Language (pages 555–574): William L. Leap
Chapter 26 Metroethnicities and Metrolanguages (pages 575–591): John C. Maher
Chapter 27 Popular Cultures, Popular Languages, and Global Identities (pages 592–607): Alastair Pennycook
Chapter 28 Global Representations of Distant Suffering (pages 608–624): Lilie Chouliaraki
Chapter 29 Global Media and the Regime of Lifestyle (pages 625–643): David Machin and Theo van Leeuwen