Ebook: The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers.

Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better-but don't spend time working on the underlying skills. This book explains how to develop better, more profitable connections-as illustrated proven by some of the world's most successful professionals. Even if you're not a "people person," you can dramatically grow your business or your career through a few simple approaches to relationship-building.

The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to:

• Stop networking and start truly connecting
• Create an avalanche of referrals and an army of happy customers
• Become a "connector," even if you've never been a "people person"
• Find your social IQ-and improve it
• Put relationship-building principles to work daily
• Focus on others and reap the rewards yourself
• Ask the right questions-and sell without selling
• Differentiate yourself through the impact you have on others

In The Connectors, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.

Content:
Chapter 1 The Common Denominator of Greatness and Success: It's Not Money, It's People! (pages 1–18):
Chapter 2 You Can Be a Connector Even If You're Not a Natural People Person: How Social Intelligence Makes a Major Difference in Business (pages 19–30):
Chapter 3 The Connector IQ Assessment: Am I Socially Intelligent? (pages 31–41):
Chapter 4 The Red Zone Connectors Formula: The Principles for Building Valuable Relationships (pages 42–49):
Chapter 5 Develop a True “What's in it for Them” Mentality: Focusing on Others Brings More for You (pages 51–64):
Chapter 6 Listen! Curiously Listen (pages 65–82):
Chapter 7 Important Questions to Ask that Attract Connections (pages 83–95):
Chapter 8 Getting the Sale to Close Itself: Using Creative Strategies to Sell Without Selling (pages 96–105):
Chapter 9 Create a Memorable Experience: Differentiating Yourself by the Impact You Leave on Others (pages 106–122):
Chapter 10 Gain a Stream of Profitable Referrals: The Litmus Test for Relationship Success (pages 123–137):
Chapter 11 The Employee Connection: The Critical Factor in Creating Clients for Life (pages 138–146):
Chapter 12 I Don't Have Time to Connect!: Finding the Time to Connect with an Already Busy Schedule (pages 147–153):
Chapter 13 Find a Mentor: The Influence that Leads, Motivates and Holds You Accountable (pages 154–163):
Chapter 14 Women's Organizations: Fulfilling a Unique Need for Women to Connect (pages 164–171):
Chapter 15 How to Get the Most from Outlook, ACT, and Other CRM Software: Strategies for Organizing and Tracking Relationships (pages 173–181):
Chapter 16 Christmas Cards Don't Work: Meaningful Strategies for Keeping in Touch (pages 182–190):
Chapter 17 Using Speaking Skills to Develop Relationships: Simple Strategies to Connect Powerfully When Speaking to Small and Large Groups (pages 191–199):
Chapter 18 Connecting through Social Media Technology: How to Get the Most Out of Facebook, LinkedIn, and Other Social Networking Sites (pages 200–211):
Chapter 19 The Contrarian Networking Strategy: Create Truly Effective Networking Not Focused on Networking (pages 212–221):
Chapter 20 Coaching Your Way through to Better Relationships: A Self?Coaching Exercise for Improving Business Relationships (pages 222–234):
Chapter 21 Financial Advisor Relationship Strategies: A Niche?Based Look at Connecting with Dramatic Sales Results (pages 235–247):