Ebook: The Complete Guide to Fundraising Management, Third Edition

There are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying website contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexities of a development office.Content:
Chapter 1 Five Major Fundraising Principles (pages 1–6):
Chapter 2 Your Organization and the Nonprofit World (pages 7–17):
Chapter 3 Managing the Resource Development Function (pages 19–59):
Chapter 4 The Case for Support and Fundraising Materials (pages 61–72):
Chapter 5 Managing Information (pages 73–91):
Chapter 6 Prospect Identification, Research, and Segmentation (pages 93–111):
Chapter 7 Nurturing Relationships (pages 113–130):
Chapter 8 Major Gift Programs (pages 131–155):
Chapter 9 Mail and Email Fundraising (pages 157–183):
Chapter 10 Telephone Solicitations (pages 185–200):
Chapter 11 Special Event Fundraisers (pages 201–212):
Chapter 12 Grantsmanship (pages 213–229):
Chapter 13 Planned Giving (pages 231–257):
Chapter 14 Capital and Endowment Campaigns (pages 259–289):
Chapter 15 Human Resources (pages 291–331):
Chapter 16 Evaluation (pages 333–350):