Ebook: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition

Content:
Chapter 1 We Just Decided to Go (pages 1–26):
Chapter 2 What's Your Story? (pages 27–51):
Chapter 3 Success Means You Know What Used to Work (pages 53–75):
Chapter 4 The Commodity Trap (pages 77–96):
Chapter 5 Your Brand Is Everything (pages 97–115):
Chapter 6 The Three Rules (pages 117–138):
Chapter 7 The New Customer Reality (pages 139–157):
Chapter 8 Tiebreakers (pages 159–182):
Chapter 9 Case Study: Tractor Supply Company (pages 183–207):
Chapter 10 The Future Category of One (pages 209–243):