Ebook: Perspectives on Methodology in Consumer Research
- Tags: Market Research, Medicine/Public Health general, Psychology general, Statistics for Social Science Behavorial Science Education Public Policy and Law
- Year: 1986
- Publisher: Springer-Verlag New York
- Edition: 1
- Language: English
- pdf
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
Content:
Front Matter....Pages i-xiii
Front Matter....Pages 1-1
Art Versus Science as Ways of Generating Knowledge About Materialism....Pages 3-36
Implications From the “Old” and the “New” Physics for Studying Buyer Behavior....Pages 37-63
Front Matter....Pages 65-65
An Idiothetic Analysis of Behavioral Decision Making....Pages 67-106
Building Consumer Behavior Models With LISREL: Issues in Applications....Pages 107-154
Meta-Analysis: Techniques for the Quantitive Integration of Research Findings....Pages 155-180
Social Interaction Data: Procedural and Analytic Strategies....Pages 181-209
Front Matter....Pages 211-211
Expanding the Ontology and Methodology of Research on the Consumption Experience....Pages 213-251
A Theory of the Inductive Learning of Multiattribute Preferences....Pages 253-285
Back Matter....Pages 287-301
Content:
Front Matter....Pages i-xiii
Front Matter....Pages 1-1
Art Versus Science as Ways of Generating Knowledge About Materialism....Pages 3-36
Implications From the “Old” and the “New” Physics for Studying Buyer Behavior....Pages 37-63
Front Matter....Pages 65-65
An Idiothetic Analysis of Behavioral Decision Making....Pages 67-106
Building Consumer Behavior Models With LISREL: Issues in Applications....Pages 107-154
Meta-Analysis: Techniques for the Quantitive Integration of Research Findings....Pages 155-180
Social Interaction Data: Procedural and Analytic Strategies....Pages 181-209
Front Matter....Pages 211-211
Expanding the Ontology and Methodology of Research on the Consumption Experience....Pages 213-251
A Theory of the Inductive Learning of Multiattribute Preferences....Pages 253-285
Back Matter....Pages 287-301
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