Ebook: E-Commerce Strategy: Text and Cases

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.

E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

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This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ‘people focused’ approaches that can be used for marketing products and services through internet.

E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.

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This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ‘people focused’ approaches that can be used for marketing products and services through internet.

E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.

Content:
Front Matter....Pages i-xviii
Front Matter....Pages 1-1
Understanding E-Commerce....Pages 3-26
Technologies for E-commerce....Pages 27-43
Web Page Hosting....Pages 45-70
Concepts in E-Commerce....Pages 71-109
Front Matter....Pages 111-111
Understanding E-commerce Product Design Strategy....Pages 113-125
E-commerce and Online Auctions....Pages 127-154
E-Commerce Strategy....Pages 155-171
Channels in E-commerce....Pages 173-188
E-Commerce Portal Design Strategy....Pages 189-219
Future Trend: Social Commerce....Pages 221-242
Drivers of Online-Selling Diffusion: A Look at Organizational and Environmental Factors Through Time....Pages 243-254
Back Matter....Pages 255-262

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This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ‘people focused’ approaches that can be used for marketing products and services through internet.

E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.

Content:
Front Matter....Pages i-xviii
Front Matter....Pages 1-1
Understanding E-Commerce....Pages 3-26
Technologies for E-commerce....Pages 27-43
Web Page Hosting....Pages 45-70
Concepts in E-Commerce....Pages 71-109
Front Matter....Pages 111-111
Understanding E-commerce Product Design Strategy....Pages 113-125
E-commerce and Online Auctions....Pages 127-154
E-Commerce Strategy....Pages 155-171
Channels in E-commerce....Pages 173-188
E-Commerce Portal Design Strategy....Pages 189-219
Future Trend: Social Commerce....Pages 221-242
Drivers of Online-Selling Diffusion: A Look at Organizational and Environmental Factors Through Time....Pages 243-254
Back Matter....Pages 255-262
....