Ebook: Best Practices in Marketing and their Impact on Quality of Life

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.

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This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.

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This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.

Content:
Front Matter....Pages i-xiv
Front Matter....Pages 1-1
Quality-of-Life Marketing: An Introduction to the Topic....Pages 3-15
Front Matter....Pages 17-17
Case 1: The Alliance for Appalachia....Pages 19-32
Case 2: Stakeholders’ Reactions to an Upstream Intervention to Improve Children’s Diets....Pages 33-43
Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece....Pages 45-62
Case 4: Communicating Town....Pages 63-78
Case 5: Get Your Life into Gear....Pages 79-101
Case 6: Development of a Marketing Strategy for German Minority Association in Croatia....Pages 103-117
Case 7: Place Marketing and Residents’ Perceptions of Improvements on Quality of Life....Pages 119-134
Case 8: Relationship Marketing in the Local Authority....Pages 135-153
Case 9: The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services....Pages 155-176
Case 10: Hagar: From Darkness to Hope in Cambodia....Pages 177-192
Case 11: Increasing Organ Donation: The Case for Social Marketing....Pages 193-207
Case 12: How a Municipality Can Serve the Elderly Public: The Case of the Ages Space (ESPA?O DAS IDADES)....Pages 209-218
Case 13: Preventing Diabetes-Related Amputations....Pages 219-229
Case 14: Qimaavik Women’s Shelter....Pages 231-240
Case 15: Improving Employees’ Quality of Life....Pages 241-254
Back Matter....Pages 255-260

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This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.

Content:
Front Matter....Pages i-xiv
Front Matter....Pages 1-1
Quality-of-Life Marketing: An Introduction to the Topic....Pages 3-15
Front Matter....Pages 17-17
Case 1: The Alliance for Appalachia....Pages 19-32
Case 2: Stakeholders’ Reactions to an Upstream Intervention to Improve Children’s Diets....Pages 33-43
Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece....Pages 45-62
Case 4: Communicating Town....Pages 63-78
Case 5: Get Your Life into Gear....Pages 79-101
Case 6: Development of a Marketing Strategy for German Minority Association in Croatia....Pages 103-117
Case 7: Place Marketing and Residents’ Perceptions of Improvements on Quality of Life....Pages 119-134
Case 8: Relationship Marketing in the Local Authority....Pages 135-153
Case 9: The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services....Pages 155-176
Case 10: Hagar: From Darkness to Hope in Cambodia....Pages 177-192
Case 11: Increasing Organ Donation: The Case for Social Marketing....Pages 193-207
Case 12: How a Municipality Can Serve the Elderly Public: The Case of the Ages Space (ESPA?O DAS IDADES)....Pages 209-218
Case 13: Preventing Diabetes-Related Amputations....Pages 219-229
Case 14: Qimaavik Women’s Shelter....Pages 231-240
Case 15: Improving Employees’ Quality of Life....Pages 241-254
Back Matter....Pages 255-260
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