Ebook: Strategic Retail Management: Text and International Cases

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.

In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

---

Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein
Strategic Retail Management
Text and International Cases

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.

In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

Contents
Functions, Formats and Players in Retailing
Strategic Marketing in Retailing
Marketing Mix in Retailing
Buying, Logistics and Performance Measurement

Target Groups
Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management; practitioners who wish to obtain compact and practice-oriented information on current concepts

About the Authors
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbr?cken, Germany.
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.

---

Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein
Strategic Retail Management
Text and International Cases

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.

In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

Contents
Functions, Formats and Players in Retailing
Strategic Marketing in Retailing
Marketing Mix in Retailing
Buying, Logistics and Performance Measurement

Target Groups
Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management; practitioners who wish to obtain compact and practice-oriented information on current concepts

About the Authors
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbr?cken, Germany.
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.

Content:
Front Matter....Pages I-VIII
Introduction....Pages 1-4
Front Matter....Pages 5-5
Retail Functions....Pages 7-24
Retail Formats – Food....Pages 25-47
Retail Formats – General Merchandise....Pages 49-69
Online Retailing and Multichannel Retailing....Pages 71-91
New Competitors – Vertical Strategies of Manufacturers....Pages 93-114
New Competitors – Verticals and Vertical Retailers....Pages 115-132
Front Matter....Pages 133-133
Growth Strategies....Pages 135-154
The Internationalisation of Retailing....Pages 155-178
Retail Branding and Positioning....Pages 179-200
Front Matter....Pages 201-201
Store Location – Trading Area Analysis and Site Selection....Pages 203-225
Merchandise and Category Management....Pages 227-250
Pricing....Pages 251-271
Instore Marketing....Pages 273-295
Customer Relationship Management....Pages 297-317
Front Matter....Pages 319-319
Buying – Strategy and Concepts....Pages 321-340
Logistics – Physical Distribution....Pages 341-361
Logistics – Supply Chain Management and Information Management....Pages 363-382
Monitoring Operational and Financial Performance....Pages 383-402
Back Matter....Pages 403-445

---

Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein
Strategic Retail Management
Text and International Cases

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.

In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

Contents
Functions, Formats and Players in Retailing
Strategic Marketing in Retailing
Marketing Mix in Retailing
Buying, Logistics and Performance Measurement

Target Groups
Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management; practitioners who wish to obtain compact and practice-oriented information on current concepts

About the Authors
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbr?cken, Germany.
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.

Content:
Front Matter....Pages I-VIII
Introduction....Pages 1-4
Front Matter....Pages 5-5
Retail Functions....Pages 7-24
Retail Formats – Food....Pages 25-47
Retail Formats – General Merchandise....Pages 49-69
Online Retailing and Multichannel Retailing....Pages 71-91
New Competitors – Vertical Strategies of Manufacturers....Pages 93-114
New Competitors – Verticals and Vertical Retailers....Pages 115-132
Front Matter....Pages 133-133
Growth Strategies....Pages 135-154
The Internationalisation of Retailing....Pages 155-178
Retail Branding and Positioning....Pages 179-200
Front Matter....Pages 201-201
Store Location – Trading Area Analysis and Site Selection....Pages 203-225
Merchandise and Category Management....Pages 227-250
Pricing....Pages 251-271
Instore Marketing....Pages 273-295
Customer Relationship Management....Pages 297-317
Front Matter....Pages 319-319
Buying – Strategy and Concepts....Pages 321-340
Logistics – Physical Distribution....Pages 341-361
Logistics – Supply Chain Management and Information Management....Pages 363-382
Monitoring Operational and Financial Performance....Pages 383-402
Back Matter....Pages 403-445
....