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Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.




Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.




Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.


Content:
Front Matter....Pages i-xvii
Front Matter....Pages 1-1
The World of Professional Service Firms....Pages 3-15
The Business of Professional Service Firms....Pages 17-20
The Subsectors of Professional Service Firms....Pages 21-35
Front Matter....Pages 37-37
Quality Management ....Pages 39-58
Knowledge Management and Innovation ....Pages 59-74
Marketing and Relationship Management....Pages 75-86
Front Matter....Pages 87-87
Human Resource Management in Professional Service Firms....Pages 89-104
Professional Service Firms as High Performance Work Systems....Pages 105-115
Work-Life Balance in Professional Service Firms....Pages 117-127
The Alumni Network ....Pages 129-141
Front Matter....Pages 143-143
Strategic Development of Professional Service Firms....Pages 145-160
Networking as a Strategy for Small and Medium Professional Service Firms....Pages 161-171
Surviving Crises – Crisis Management....Pages 173-181
Archetype Change Towards Management....Pages 183-188
Back Matter....Pages 189-208


Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.


Content:
Front Matter....Pages i-xvii
Front Matter....Pages 1-1
The World of Professional Service Firms....Pages 3-15
The Business of Professional Service Firms....Pages 17-20
The Subsectors of Professional Service Firms....Pages 21-35
Front Matter....Pages 37-37
Quality Management ....Pages 39-58
Knowledge Management and Innovation ....Pages 59-74
Marketing and Relationship Management....Pages 75-86
Front Matter....Pages 87-87
Human Resource Management in Professional Service Firms....Pages 89-104
Professional Service Firms as High Performance Work Systems....Pages 105-115
Work-Life Balance in Professional Service Firms....Pages 117-127
The Alumni Network ....Pages 129-141
Front Matter....Pages 143-143
Strategic Development of Professional Service Firms....Pages 145-160
Networking as a Strategy for Small and Medium Professional Service Firms....Pages 161-171
Surviving Crises – Crisis Management....Pages 173-181
Archetype Change Towards Management....Pages 183-188
Back Matter....Pages 189-208
....
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