Ebook: The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. He empirically analyzes how technology- and market-based assets drive the company value of stock-market listed companies. He finds that both patents and trademarks substantially contribute to the value of companies.

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Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. He empirically analyzes how technology- and market-based assets drive the company value of stock-market listed companies. He finds that both patents and trademarks substantially contribute to the value of companies.

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Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. He empirically analyzes how technology- and market-based assets drive the company value of stock-market listed companies. He finds that both patents and trademarks substantially contribute to the value of companies.
Content:
Front Matter....Pages III-XIX
Introduction....Pages 1-9
The European Trademark System....Pages 11-34
The Market Value of R&D, Patents, and Trademarks....Pages 35-72
Trademark Filing Strategies and Their Valuation: Creating, Hedging, Modernizing, and Extending Brands....Pages 73-142
The Importance of Technology- and Market-Based Assets in Stock Movement....Pages 143-191
Summary of the Results and Outlook....Pages 193-202
Back Matter....Pages 203-220

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Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. He empirically analyzes how technology- and market-based assets drive the company value of stock-market listed companies. He finds that both patents and trademarks substantially contribute to the value of companies.
Content:
Front Matter....Pages III-XIX
Introduction....Pages 1-9
The European Trademark System....Pages 11-34
The Market Value of R&D, Patents, and Trademarks....Pages 35-72
Trademark Filing Strategies and Their Valuation: Creating, Hedging, Modernizing, and Extending Brands....Pages 73-142
The Importance of Technology- and Market-Based Assets in Stock Movement....Pages 143-191
Summary of the Results and Outlook....Pages 193-202
Back Matter....Pages 203-220
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