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Direct Store Delivery (DSD) is a key method of selling and distributing products for a variety of industries. In the consumer products industry, DSD is one of the strategic key growth areas, as the process delivers a broad range of business benefits to all parties of the value chain. Today, 24 of the world’s Top 30 Fast Moving Consumer Goods companies employ the DSD business process.

Although DSD is gaining major and steadily increasing attention in the market, it has hardly been covered by literature and empirical studies. For the first time and including the input of both practitioners and academics, this book throws light on the topic of DSD from different perspectives, providing fresh insights and benefits.

The book covers diverse topics. Among others, it delivers a deeper understanding of the DSD business process and why companies use it. Furthermore, the global status quo of DSD usage and details of its implementation will be illustrated and multi-level insights (strategic, operational) will be discussed.




Direct Store Delivery (DSD) is a key method of selling and distributing products for a variety of industries. In the consumer products industry, DSD is one of the strategic key growth areas, as the process delivers a broad range of business benefits to all parties of the value chain. Today, 24 of the world’s Top 30 Fast Moving Consumer Goods companies employ the DSD business process.

Although DSD is gaining major and steadily increasing attention in the market, it has hardly been covered by literature and empirical studies. For the first time and including the input of both practitioners and academics, this book throws light on the topic of DSD from different perspectives, providing fresh insights and benefits.

The book covers diverse topics. Among others, it delivers a deeper understanding of the DSD business process and why companies use it. Furthermore, the global status quo of DSD usage and details of its implementation will be illustrated and multi-level insights (strategic, operational) will be discussed.




Direct Store Delivery (DSD) is a key method of selling and distributing products for a variety of industries. In the consumer products industry, DSD is one of the strategic key growth areas, as the process delivers a broad range of business benefits to all parties of the value chain. Today, 24 of the world’s Top 30 Fast Moving Consumer Goods companies employ the DSD business process.

Although DSD is gaining major and steadily increasing attention in the market, it has hardly been covered by literature and empirical studies. For the first time and including the input of both practitioners and academics, this book throws light on the topic of DSD from different perspectives, providing fresh insights and benefits.

The book covers diverse topics. Among others, it delivers a deeper understanding of the DSD business process and why companies use it. Furthermore, the global status quo of DSD usage and details of its implementation will be illustrated and multi-level insights (strategic, operational) will be discussed.


Content:
Front Matter....Pages i-ix
Success in the Consumer Products Market – Understanding Direct Store Delivery....Pages 1-29
Wrestling with the Restless Consumer: The Consumer Products Industry in Transition....Pages 31-39
Insights: Getting Closer to Consumers....Pages 41-41
Conceptual Understanding: DSD in the Light of Supplier–Retailer Relationships in the CP Industry....Pages 43-56
Using DSD for Prime Market Research....Pages 57-78
Trends and Developments in DSD....Pages 79-93
Growth: Supporting Product Distribution....Pages 95-95
Regional DSD – The Latin American Perspective....Pages 97-107
Regional DSD: The Business Case for a Czech Brewer....Pages 109-119
Distributing Consumer Products in India – The DSD Context....Pages 121-142
Operations – How to Run DSD Efficiently....Pages 143-143
More Expensive or Too Expensive? Calculating Delivery Costs in Europe....Pages 145-160
DSD Infrastructure: IT in the Consumer Products IndustryValue-Add and Future Trends from the Scientific Perspective....Pages 161-173
Adaptable DSD Business Solutions....Pages 175-190
DSD Technology: More Efficiency in Daily Business....Pages 191-206
Mobile Solutions for Direct Store Delivery....Pages 207-220


Direct Store Delivery (DSD) is a key method of selling and distributing products for a variety of industries. In the consumer products industry, DSD is one of the strategic key growth areas, as the process delivers a broad range of business benefits to all parties of the value chain. Today, 24 of the world’s Top 30 Fast Moving Consumer Goods companies employ the DSD business process.

Although DSD is gaining major and steadily increasing attention in the market, it has hardly been covered by literature and empirical studies. For the first time and including the input of both practitioners and academics, this book throws light on the topic of DSD from different perspectives, providing fresh insights and benefits.

The book covers diverse topics. Among others, it delivers a deeper understanding of the DSD business process and why companies use it. Furthermore, the global status quo of DSD usage and details of its implementation will be illustrated and multi-level insights (strategic, operational) will be discussed.


Content:
Front Matter....Pages i-ix
Success in the Consumer Products Market – Understanding Direct Store Delivery....Pages 1-29
Wrestling with the Restless Consumer: The Consumer Products Industry in Transition....Pages 31-39
Insights: Getting Closer to Consumers....Pages 41-41
Conceptual Understanding: DSD in the Light of Supplier–Retailer Relationships in the CP Industry....Pages 43-56
Using DSD for Prime Market Research....Pages 57-78
Trends and Developments in DSD....Pages 79-93
Growth: Supporting Product Distribution....Pages 95-95
Regional DSD – The Latin American Perspective....Pages 97-107
Regional DSD: The Business Case for a Czech Brewer....Pages 109-119
Distributing Consumer Products in India – The DSD Context....Pages 121-142
Operations – How to Run DSD Efficiently....Pages 143-143
More Expensive or Too Expensive? Calculating Delivery Costs in Europe....Pages 145-160
DSD Infrastructure: IT in the Consumer Products IndustryValue-Add and Future Trends from the Scientific Perspective....Pages 161-173
Adaptable DSD Business Solutions....Pages 175-190
DSD Technology: More Efficiency in Daily Business....Pages 191-206
Mobile Solutions for Direct Store Delivery....Pages 207-220
....
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