Ebook: Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry
- Tags: Technology Management, Management, R & D/Technology Policy, Public Health/Gesundheitswesen, Pharmacy
- Year: 2008
- Publisher: Springer-Verlag Berlin Heidelberg
- Edition: 2
- Language: English
- pdf
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
"One way we try to foster innovation - both the technological innovation and the organizational innovation - is to align our business objectives with our ideals."
Dr. Daniel Vasella, CEO, Novartis International
"Pharmaceutical innovation is in crisis. The industry will have to change both its innovation processes and its business models in order to reverse these trends and prosper in the future. Professors Gassmann, Reepmeyer and von Zedtwitz have marshalled together an impressive array of research in one volume. This book should prove to be an indispensable resource for all participants in the pharmaceutical industry."
Prof. Henry Chesbrough, Executive Director, Center for Open Innovation, Haas School of Business, University of California, Berkeley
"It´s time for a paradigm shift in pharmaceutical R&D. This book will tell you why."
Dr. Goetz Baumann, Business Unit Manager, Hoffmann-La Roche (Germany)
"This book offers a fact based, comprehensive insight to the increasing challenges of today`s drug development. Well worth reading not just for newcomers to the industry but also for industry professionals who want to understand the big picture".
Dr. Pius Renner, Head of Strategic Planning and Portfolio Management in Development, Novartis Pharma
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
"One way we try to foster innovation - both the technological innovation and the organizational innovation - is to align our business objectives with our ideals."
Dr. Daniel Vasella, CEO, Novartis International
"Pharmaceutical innovation is in crisis. The industry will have to change both its innovation processes and its business models in order to reverse these trends and prosper in the future. Professors Gassmann, Reepmeyer and von Zedtwitz have marshalled together an impressive array of research in one volume. This book should prove to be an indispensable resource for all participants in the pharmaceutical industry."
Prof. Henry Chesbrough, Executive Director, Center for Open Innovation, Haas School of Business, University of California, Berkeley
"It?s time for a paradigm shift in pharmaceutical R&D. This book will tell you why."
Dr. Goetz Baumann, Business Unit Manager, Hoffmann-La Roche (Germany)
"This book offers a fact based, comprehensive insight to the increasing challenges of today`s drug development. Well worth reading not just for newcomers to the industry but also for industry professionals who want to understand the big picture".
Dr. Pius Renner, Head of Strategic Planning and Portfolio Management in Development, Novartis Pharma
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
"One way we try to foster innovation - both the technological innovation and the organizational innovation - is to align our business objectives with our ideals."
Dr. Daniel Vasella, CEO, Novartis International
"Pharmaceutical innovation is in crisis. The industry will have to change both its innovation processes and its business models in order to reverse these trends and prosper in the future. Professors Gassmann, Reepmeyer and von Zedtwitz have marshalled together an impressive array of research in one volume. This book should prove to be an indispensable resource for all participants in the pharmaceutical industry."
Prof. Henry Chesbrough, Executive Director, Center for Open Innovation, Haas School of Business, University of California, Berkeley
"It?s time for a paradigm shift in pharmaceutical R&D. This book will tell you why."
Dr. Goetz Baumann, Business Unit Manager, Hoffmann-La Roche (Germany)
"This book offers a fact based, comprehensive insight to the increasing challenges of today`s drug development. Well worth reading not just for newcomers to the industry but also for industry professionals who want to understand the big picture".
Dr. Pius Renner, Head of Strategic Planning and Portfolio Management in Development, Novartis Pharma
Content:
Front Matter....Pages i-xv
Innovation: Key to Success in the Pharmaceutical Industry....Pages 1-18
The Industry Challenge: Do You Really Want to Be in This Business?....Pages 19-31
The Science and Technology Challenge: How to Find New Drugs....Pages 33-49
The Pipeline Management Challenge: How to Organize Innovation....Pages 51-101
The Internationalization Challenge: Where to Get Access to Innovation....Pages 103-122
Management Answers to Pharmaceutical R&D Challenges....Pages 123-157
Future Directions and Trends....Pages 159-163
Back Matter....Pages 165-186
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
"One way we try to foster innovation - both the technological innovation and the organizational innovation - is to align our business objectives with our ideals."
Dr. Daniel Vasella, CEO, Novartis International
"Pharmaceutical innovation is in crisis. The industry will have to change both its innovation processes and its business models in order to reverse these trends and prosper in the future. Professors Gassmann, Reepmeyer and von Zedtwitz have marshalled together an impressive array of research in one volume. This book should prove to be an indispensable resource for all participants in the pharmaceutical industry."
Prof. Henry Chesbrough, Executive Director, Center for Open Innovation, Haas School of Business, University of California, Berkeley
"It?s time for a paradigm shift in pharmaceutical R&D. This book will tell you why."
Dr. Goetz Baumann, Business Unit Manager, Hoffmann-La Roche (Germany)
"This book offers a fact based, comprehensive insight to the increasing challenges of today`s drug development. Well worth reading not just for newcomers to the industry but also for industry professionals who want to understand the big picture".
Dr. Pius Renner, Head of Strategic Planning and Portfolio Management in Development, Novartis Pharma
Content:
Front Matter....Pages i-xv
Innovation: Key to Success in the Pharmaceutical Industry....Pages 1-18
The Industry Challenge: Do You Really Want to Be in This Business?....Pages 19-31
The Science and Technology Challenge: How to Find New Drugs....Pages 33-49
The Pipeline Management Challenge: How to Organize Innovation....Pages 51-101
The Internationalization Challenge: Where to Get Access to Innovation....Pages 103-122
Management Answers to Pharmaceutical R&D Challenges....Pages 123-157
Future Directions and Trends....Pages 159-163
Back Matter....Pages 165-186
....