Ebook: The Economics of Online Markets and ICT Networks
- Tags: Industrial Organization, R & D/Technology Policy, Technology Management, Media Management, Business Information Systems, Electronic Commerce/e-business
- Series: Contributions to Economics
- Year: 2006
- Publisher: Physica-Verlag Heidelberg
- Edition: 1
- Language: English
- pdf
Building new business on the most recent version of the Web is no longer a multi-million dollar undertaking. Start-up companies are leveraging a decade of innovation of technology, driven by entrepreneurs not financiers. Past lessons led to new service that provides a sustainable revenue base from which to refine service offerings and the definition of a viable business model. Within this context, the volume examines the economics of platform structure and firm competition within and between online markets, modern theoretical treatments of regulatory intervention in online markets and the consideration of forward-looking experimental analysis of demand for yet to be provided services. The volume is divided into three parts: innovation and competition in online markets; regulation, pricing and evaluation with real options; and empirical approaches to market analysis.
Building new business on the most recent version of the Web is no longer a multi-million dollar undertaking. Start-up companies are leveraging a decade of innovation of technology, driven by entrepreneurs not financiers. Past lessons led to new service that provides a sustainable revenue base from which to refine service offerings and the definition of a viable business model. Within this context, the volume examines the economics of platform structure and firm competition within and between online markets, modern theoretical treatments of regulatory intervention in online markets and the consideration of forward-looking experimental analysis of demand for yet to be provided services. The volume is divided into three parts: innovation and competition in online markets; regulation, pricing and evaluation with real options; and empirical approaches to market analysis.
Building new business on the most recent version of the Web is no longer a multi-million dollar undertaking. Start-up companies are leveraging a decade of innovation of technology, driven by entrepreneurs not financiers. Past lessons led to new service that provides a sustainable revenue base from which to refine service offerings and the definition of a viable business model. Within this context, the volume examines the economics of platform structure and firm competition within and between online markets, modern theoretical treatments of regulatory intervention in online markets and the consideration of forward-looking experimental analysis of demand for yet to be provided services. The volume is divided into three parts: innovation and competition in online markets; regulation, pricing and evaluation with real options; and empirical approaches to market analysis.
Content:
Front Matter....Pages I-XI
Introduction....Pages 1-6
Front Matter....Pages 7-7
Pricing and Bundling of Shared Information Goods: The Case of Cable Channels....Pages 9-23
The Development of Electronic Payments Systems....Pages 25-40
Behavioral Frictions in Online Contracting: Evidence from Yankee Auctions....Pages 41-59
Online Channel Competition in a Differentiated Goods Market....Pages 61-75
Competition and Growth in Virtual Markets....Pages 77-90
Mobile Network Prospects: A Multi-sided Platform Analysis of Competition....Pages 91-110
Front Matter....Pages 111-111
Real Options and Telecommunications Regulation....Pages 113-127
A Discrete Real Options Approach to Access Pricing....Pages 129-141
Optimal Pricing with Sunk Cost and Uncertainty....Pages 143-155
Efficient Spectrum Policy Using Real Options and Game Theoretic Methods....Pages 157-166
A Real Options Approach to Investment Evaluation with a Network Externality....Pages 167-182
Front Matter....Pages 183-183
Mixed Logit Analysis of Carrier Market Share with Stated-preference Data....Pages 185-202
Information Technology, Corporate Performance and Firm Size....Pages 203-214
A Contingent Valuation of Terrestrial DMB Services....Pages 215-225
Consumer Preference for New Wireless Data Services....Pages 227-243
An International SME E-marketplace Networking Model....Pages 245-257
Back Matter....Pages 259-268
Building new business on the most recent version of the Web is no longer a multi-million dollar undertaking. Start-up companies are leveraging a decade of innovation of technology, driven by entrepreneurs not financiers. Past lessons led to new service that provides a sustainable revenue base from which to refine service offerings and the definition of a viable business model. Within this context, the volume examines the economics of platform structure and firm competition within and between online markets, modern theoretical treatments of regulatory intervention in online markets and the consideration of forward-looking experimental analysis of demand for yet to be provided services. The volume is divided into three parts: innovation and competition in online markets; regulation, pricing and evaluation with real options; and empirical approaches to market analysis.
Content:
Front Matter....Pages I-XI
Introduction....Pages 1-6
Front Matter....Pages 7-7
Pricing and Bundling of Shared Information Goods: The Case of Cable Channels....Pages 9-23
The Development of Electronic Payments Systems....Pages 25-40
Behavioral Frictions in Online Contracting: Evidence from Yankee Auctions....Pages 41-59
Online Channel Competition in a Differentiated Goods Market....Pages 61-75
Competition and Growth in Virtual Markets....Pages 77-90
Mobile Network Prospects: A Multi-sided Platform Analysis of Competition....Pages 91-110
Front Matter....Pages 111-111
Real Options and Telecommunications Regulation....Pages 113-127
A Discrete Real Options Approach to Access Pricing....Pages 129-141
Optimal Pricing with Sunk Cost and Uncertainty....Pages 143-155
Efficient Spectrum Policy Using Real Options and Game Theoretic Methods....Pages 157-166
A Real Options Approach to Investment Evaluation with a Network Externality....Pages 167-182
Front Matter....Pages 183-183
Mixed Logit Analysis of Carrier Market Share with Stated-preference Data....Pages 185-202
Information Technology, Corporate Performance and Firm Size....Pages 203-214
A Contingent Valuation of Terrestrial DMB Services....Pages 215-225
Consumer Preference for New Wireless Data Services....Pages 227-243
An International SME E-marketplace Networking Model....Pages 245-257
Back Matter....Pages 259-268
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