Ebook: Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication
Author: Dr. Valerie Feldmann (auth.)
- Tags: Media Management, R & D/Technology Policy, Social Sciences general, Business Information Systems
- Series: Information Age Economy
- Year: 2005
- Publisher: Physica-Verlag Heidelberg
- Edition: 1
- Language: English
- pdf
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Content:
Front Matter....Pages I-XII
Introduction....Pages 1-12
Incentives, barriers, and drivers for media development under the influence of mobile communications....Pages 13-52
The mobile communication system: elements and characteristics....Pages 53-86
The social use of the mobile communications system....Pages 87-119
Cross-media and cross-network strategies for mobile media....Pages 121-183
Innovation policy for mobile media....Pages 185-224
Back Matter....Pages 225-269
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Content:
Front Matter....Pages I-XII
Introduction....Pages 1-12
Incentives, barriers, and drivers for media development under the influence of mobile communications....Pages 13-52
The mobile communication system: elements and characteristics....Pages 53-86
The social use of the mobile communications system....Pages 87-119
Cross-media and cross-network strategies for mobile media....Pages 121-183
Innovation policy for mobile media....Pages 185-224
Back Matter....Pages 225-269
....