Ebook: Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry
Author: Professor Dr. Oliver Gassmann Gerrit Reepmeyer Professor Dr. Maximilian von Zedtwitz (auth.)
- Tags: Innovation/Technology Management, Pharmacy, Public Health, R & D/Technology Policy
- Year: 2004
- Publisher: Springer Berlin Heidelberg
- Language: English
- pdf
Content:
Front Matter....Pages i-xi
Innovation as a Key Success Factor in the Pharmaceutical Industry....Pages 1-22
Pharmaceutical Innovation: The Case of Switzerland....Pages 23-52
The Science and Technology Challenge: How to Find New Drugs....Pages 53-69
The Pipeline Management Challenge: How to Shape the Innovation-Flow....Pages 71-85
The Outsourcing and Internationalization Challenge: How to Harness Outside Innovation....Pages 87-115
Management Answers to Pharmaceutical R&D Challenges....Pages 117-138
Future Directions and Trends....Pages 139-142
Appendices....Pages 143-157
Back Matter....Pages 159-178
Content:
Front Matter....Pages i-xi
Innovation as a Key Success Factor in the Pharmaceutical Industry....Pages 1-22
Pharmaceutical Innovation: The Case of Switzerland....Pages 23-52
The Science and Technology Challenge: How to Find New Drugs....Pages 53-69
The Pipeline Management Challenge: How to Shape the Innovation-Flow....Pages 71-85
The Outsourcing and Internationalization Challenge: How to Harness Outside Innovation....Pages 87-115
Management Answers to Pharmaceutical R&D Challenges....Pages 117-138
Future Directions and Trends....Pages 139-142
Appendices....Pages 143-157
Back Matter....Pages 159-178
....
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