Ebook: Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Content:
Front Matter....Pages i-xiv
Paul Green and a Brief History of Marketing Research....Pages 1-13
Front Matter....Pages 15-15
When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green’s Research....Pages 17-39
Front Matter....Pages 41-41
Applications of Multivariate Latent Variable Models in Marketing....Pages 43-68
Front Matter....Pages 69-69
Multidimensional Scaling and Clustering in Marketing: Paul Green’s Role....Pages 71-100
Front Matter....Pages 101-101
Market Research and the Rise of the Web: The Challenge....Pages 103-113
Front Matter....Pages 115-115
Thirty Years of Conjoint Analysis: Reflections and Prospects....Pages 117-139
Conjoint Analysis, Related Modeling, and Applications....Pages 141-168
Buyer Choice Simulators, Optimizers, and Dynamic Models....Pages 169-199
A 20+ Years’ Retrospective on Choice Experiments....Pages 201-214
Evolving Conjoint Analysis: From Rational Features/Benefits to an Off-the-Shelf Marketing Database....Pages 215-230
Front Matter....Pages 231-231
The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist....Pages 233-244
The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination....Pages 245-264
Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green’s Career....Pages 265-291
Continuing the Aldersonian Research Tradition....Pages 293-298
Front Matter....Pages 299-299
Reflections and Conclusions: The Link Between Advances in Marketing Research and Practice....Pages 301-318
Back Matter....Pages 319-346

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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Content:
Front Matter....Pages i-xiv
Paul Green and a Brief History of Marketing Research....Pages 1-13
Front Matter....Pages 15-15
When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green’s Research....Pages 17-39
Front Matter....Pages 41-41
Applications of Multivariate Latent Variable Models in Marketing....Pages 43-68
Front Matter....Pages 69-69
Multidimensional Scaling and Clustering in Marketing: Paul Green’s Role....Pages 71-100
Front Matter....Pages 101-101
Market Research and the Rise of the Web: The Challenge....Pages 103-113
Front Matter....Pages 115-115
Thirty Years of Conjoint Analysis: Reflections and Prospects....Pages 117-139
Conjoint Analysis, Related Modeling, and Applications....Pages 141-168
Buyer Choice Simulators, Optimizers, and Dynamic Models....Pages 169-199
A 20+ Years’ Retrospective on Choice Experiments....Pages 201-214
Evolving Conjoint Analysis: From Rational Features/Benefits to an Off-the-Shelf Marketing Database....Pages 215-230
Front Matter....Pages 231-231
The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist....Pages 233-244
The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination....Pages 245-264
Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green’s Career....Pages 265-291
Continuing the Aldersonian Research Tradition....Pages 293-298
Front Matter....Pages 299-299
Reflections and Conclusions: The Link Between Advances in Marketing Research and Practice....Pages 301-318
Back Matter....Pages 319-346
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