Ebook: Handbook of Quality-of-Life Research: An Ethical Marketing Perspective

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

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This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

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This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Content:
Front Matter....Pages i-2
The Quality-of-Life (QOL) Concept Viewed from a Marketing Lens....Pages 3-23
Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL....Pages 24-76
Measures and Measurement Issues in QOL Research....Pages 77-133
QOL Research in Relation to Specific Marketing Perspectives....Pages 134-229
QOL Research in Relation to Specific Population Segments....Pages 230-263
QOL Research in Relation to Specific Life Domains....Pages 264-347
QOL Research in Relation to Specific Public and Private Sectors....Pages 348-374
Back Matter....Pages 375-458

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This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Content:
Front Matter....Pages i-2
The Quality-of-Life (QOL) Concept Viewed from a Marketing Lens....Pages 3-23
Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL....Pages 24-76
Measures and Measurement Issues in QOL Research....Pages 77-133
QOL Research in Relation to Specific Marketing Perspectives....Pages 134-229
QOL Research in Relation to Specific Population Segments....Pages 230-263
QOL Research in Relation to Specific Life Domains....Pages 264-347
QOL Research in Relation to Specific Public and Private Sectors....Pages 348-374
Back Matter....Pages 375-458
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