Ebook: Advertising Worldwide: Advertising Conditions in Selected Countries
- Tags: Management/Business for Professionals, Marketing
- Year: 2001
- Publisher: Springer-Verlag Berlin Heidelberg
- Edition: 1
- Language: English
- pdf
Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media?
The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.
Content:
Front Matter....Pages I-X
The Impact of Culture on Advertising....Pages 1-24
Advertising in Australia....Pages 25-39
Advertising in Belgium....Pages 40-66
Advertising in Finland....Pages 67-99
Advertising in France....Pages 100-117
Advertising in Germany....Pages 118-148
Advertising in India....Pages 149-168
Advertising in Japan....Pages 169-184
Advertising in Russia....Pages 185-222
Advertising in South Africa....Pages 223-244
Advertising in Taiwan....Pages 245-270
Advertising in the USA....Pages 271-286
Back Matter....Pages 287-293
Content:
Front Matter....Pages I-X
The Impact of Culture on Advertising....Pages 1-24
Advertising in Australia....Pages 25-39
Advertising in Belgium....Pages 40-66
Advertising in Finland....Pages 67-99
Advertising in France....Pages 100-117
Advertising in Germany....Pages 118-148
Advertising in India....Pages 149-168
Advertising in Japan....Pages 169-184
Advertising in Russia....Pages 185-222
Advertising in South Africa....Pages 223-244
Advertising in Taiwan....Pages 245-270
Advertising in the USA....Pages 271-286
Back Matter....Pages 287-293
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