Ebook: Psychology in Economics and Business: An Introduction to Economic Psychology
Author: Gerrit Antonides (auth.)
- Tags: Industrial Organisational and Economic Psychology, Economic Theory, Economics general, Marketing
- Year: 1996
- Publisher: Springer Netherlands
- Edition: 2
- Language: English
- pdf
Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administration. It describes the experiments and explains the psychological background associated with the topics.
The book presents the state of the art in behavioral economics and economic psychology and their applications to economics and business.
The first part organizes economic psychological themes within a common paradigm. The applications belong to a great variety of fields in economic psychology, including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, economic socialization, demand theory, attitudes and brand images, decision making and heuristics, economic expectations, well-being, poverty and consumer satisfaction.
The second part deals with information processing in a wider sense. The psychological principles of consistency and attribution are dealt with and recent developments in rationality and choice under uncertainty are considered. A chapter on game theory focuses on psychological factors in several social dilemmas. Strategies and tactics in human interaction are dealt with in a chapter on negotiation behavior.
The chapter on economic psychological methods deals with the acquisition of knowledge from the observation of economic behavior in reality and in experimental settings.
Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administration. It describes the experiments and explains the psychological background associated with the topics.
The book presents the state of the art in behavioral economics and economic psychology and their applications to economics and business.
The first part organizes economic psychological themes within a common paradigm. The applications belong to a great variety of fields in economic psychology, including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, economic socialization, demand theory, attitudes and brand images, decision making and heuristics, economic expectations, well-being, poverty and consumer satisfaction.
The second part deals with information processing in a wider sense. The psychological principles of consistency and attribution are dealt with and recent developments in rationality and choice under uncertainty are considered. A chapter on game theory focuses on psychological factors in several social dilemmas. Strategies and tactics in human interaction are dealt with in a chapter on negotiation behavior.
The chapter on economic psychological methods deals with the acquisition of knowledge from the observation of economic behavior in reality and in experimental settings.
Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administration. It describes the experiments and explains the psychological background associated with the topics.
The book presents the state of the art in behavioral economics and economic psychology and their applications to economics and business.
The first part organizes economic psychological themes within a common paradigm. The applications belong to a great variety of fields in economic psychology, including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, economic socialization, demand theory, attitudes and brand images, decision making and heuristics, economic expectations, well-being, poverty and consumer satisfaction.
The second part deals with information processing in a wider sense. The psychological principles of consistency and attribution are dealt with and recent developments in rationality and choice under uncertainty are considered. A chapter on game theory focuses on psychological factors in several social dilemmas. Strategies and tactics in human interaction are dealt with in a chapter on negotiation behavior.
The chapter on economic psychological methods deals with the acquisition of knowledge from the observation of economic behavior in reality and in experimental settings.
Content:
Front Matter....Pages i-xi
Introduction....Pages 1-6
Front Matter....Pages 7-7
Economics and Psychology....Pages 9-24
Motivation and Personality....Pages 25-54
Perception....Pages 55-78
Learning....Pages 79-100
Attitude....Pages 101-126
Limited Information Processing....Pages 127-153
Economic Expectations and Investment Behavior....Pages 154-170
Emotions....Pages 171-189
Well-Being....Pages 190-215
Front Matter....Pages 217-217
Cognitive Consistency....Pages 219-244
Rationality....Pages 245-267
Choice Under Uncertainty....Pages 268-285
Game Theory....Pages 286-308
Negotiation....Pages 309-327
Economic Psychological Methods....Pages 328-356
Conclusions....Pages 357-361
Back Matter....Pages 363-430
Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administration. It describes the experiments and explains the psychological background associated with the topics.
The book presents the state of the art in behavioral economics and economic psychology and their applications to economics and business.
The first part organizes economic psychological themes within a common paradigm. The applications belong to a great variety of fields in economic psychology, including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, economic socialization, demand theory, attitudes and brand images, decision making and heuristics, economic expectations, well-being, poverty and consumer satisfaction.
The second part deals with information processing in a wider sense. The psychological principles of consistency and attribution are dealt with and recent developments in rationality and choice under uncertainty are considered. A chapter on game theory focuses on psychological factors in several social dilemmas. Strategies and tactics in human interaction are dealt with in a chapter on negotiation behavior.
The chapter on economic psychological methods deals with the acquisition of knowledge from the observation of economic behavior in reality and in experimental settings.
Content:
Front Matter....Pages i-xi
Introduction....Pages 1-6
Front Matter....Pages 7-7
Economics and Psychology....Pages 9-24
Motivation and Personality....Pages 25-54
Perception....Pages 55-78
Learning....Pages 79-100
Attitude....Pages 101-126
Limited Information Processing....Pages 127-153
Economic Expectations and Investment Behavior....Pages 154-170
Emotions....Pages 171-189
Well-Being....Pages 190-215
Front Matter....Pages 217-217
Cognitive Consistency....Pages 219-244
Rationality....Pages 245-267
Choice Under Uncertainty....Pages 268-285
Game Theory....Pages 286-308
Negotiation....Pages 309-327
Economic Psychological Methods....Pages 328-356
Conclusions....Pages 357-361
Back Matter....Pages 363-430
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