Ebook: Psychology in Economics and Business: An Introduction to Economic Psychology
Author: Gerrit Antonides (auth.)
- Tags: Economics general, Marketing
- Year: 1991
- Publisher: Springer Netherlands
- Edition: 1
- Language: English
- pdf
A number of books on economic psychology have appeared in the past few years. The most recent publications are by MacFadyen and Mac Fadyen (1986), Furnham and Lewis (1986), Lea et al. (1987) and Van Raaij et al. (1988). Why produce yet another book for this discipline? This question can be answered in various ways. In a sense, this book is the answer in itself. Its presentation of re search and theories is innovative in this field, at least to my knowledge. It attempts to structure the many theories emerging in the interdisci plinary science of economic psychology and to explain the background of the research. The second answer is pragmatic. In our introductory course of eco nomic psychology for economics students at Erasmus University Rot terdam we used several of the above mentioned books. Our experience with this material is that, when preparing our lectures, we had to ex plain many additional theories and experiments to our students. fur thermore, diagrams, figures and examples had to be culled from other sources or made by ourselves. It is not my intention to run down these publications since I think they provide an excellent treatment of a num ber of topics by specialists in economic psychology. The plan for the present book, however, emerged from our need to present an integrated introductory course for our students.
Content:
Front Matter....Pages i-x
Introduction....Pages 1-6
Front Matter....Pages 7-7
Economics and Psychology....Pages 9-23
Motivation and Personality....Pages 25-52
Perception....Pages 53-67
Learning....Pages 69-87
Attitude....Pages 89-110
Limited Information Processing....Pages 111-134
Economic Expectations....Pages 135-148
Emotions....Pages 149-165
Well-Being....Pages 167-190
Front Matter....Pages 191-191
Cognitive Consistency....Pages 193-214
Rationality....Pages 215-232
Choice under Uncertainty....Pages 233-249
Game Theory....Pages 251-268
Economic Psychological Methods....Pages 269-292
Conclusions....Pages 293-298
Back Matter....Pages 299-354
Content:
Front Matter....Pages i-x
Introduction....Pages 1-6
Front Matter....Pages 7-7
Economics and Psychology....Pages 9-23
Motivation and Personality....Pages 25-52
Perception....Pages 53-67
Learning....Pages 69-87
Attitude....Pages 89-110
Limited Information Processing....Pages 111-134
Economic Expectations....Pages 135-148
Emotions....Pages 149-165
Well-Being....Pages 167-190
Front Matter....Pages 191-191
Cognitive Consistency....Pages 193-214
Rationality....Pages 215-232
Choice under Uncertainty....Pages 233-249
Game Theory....Pages 251-268
Economic Psychological Methods....Pages 269-292
Conclusions....Pages 293-298
Back Matter....Pages 299-354
....