Ebook: Evaluating Business and Industry Training

In the abstract, training is seen as valuable by most people in business and industry. However, in the rush of providing training programs "on time" and "within budget," evaluation of training is frequently left behind as a "nice to have" addition, if practical. In addition, the training function itself is left with the dilemma of proving its worth to management without a substantive history of evaluation. This book is designed to provide managers, educators, and trainers alike the opportunity to explore the issues and benefits of evaluating business and industry training. The purpose is to motivate more effective decisions for training investments based on information about the value of training in attaining business goals. Without evaluation, the value of specific training efforts cannot be adequately measured, the value of training investments overall cannot be fully assessed, and the contributions of the training function to the corporation's goals cannot be duly recognized. Articles are grouped into three sections, althou~h many themes appear across sections. The first section estabhshes the context of training evaluation in a business organization. The second section emphasizes evaluation of training products and services; and the third section discusses costs and benefits of evaluation, and communication and use of evaluation results in decision making. In Section I, the context of training evaluation is established from a variety of perspectives. First, training and trainin~ evaluation are discussed in the context of corporate strateglc goals.

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Content:
Front Matter....Pages i-xvii
Front Matter....Pages 1-1
The Role of Training in Implementing Strategic Change....Pages 3-18
Strategic Evaluation of Training....Pages 19-40
The Organizational Context of Training Evaluation for Staff Development....Pages 41-55
Evaluating Training Programs for Decision Making....Pages 57-74
Management Education: Articulating the Unspoken, Riding the Herd, Wasting Money, or Preparing for Tomorrow?....Pages 75-99
Front Matter....Pages 101-101
Evaluation Issues in the Educational Product Life Cycle....Pages 103-124
Applying Quality Management Concepts and Techniques to Training Evaluation....Pages 125-137
Content Validity as an Evaluation Strategy for Examining Training Programs....Pages 139-151
The Role of Media in the Evaluation of Training....Pages 153-167
Management Education: An Emerging Role for Systematic Evaluation....Pages 169-184
Front Matter....Pages 185-185
Establishing Corporate Evaluation Policy — Cost Versus Benefit....Pages 187-206
Communicating Evaluation Results: The External Evaluator Perspective....Pages 207-231
Communicating Evaluation Results: The Internal Evaluator Perspective....Pages 233-248
Implementing a Testing Strategy within a Training Program....Pages 249-263
Use of Training Data in Personnel Decision Making....Pages 265-284
Back Matter....Pages 285-294

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Content:
Front Matter....Pages i-xvii
Front Matter....Pages 1-1
The Role of Training in Implementing Strategic Change....Pages 3-18
Strategic Evaluation of Training....Pages 19-40
The Organizational Context of Training Evaluation for Staff Development....Pages 41-55
Evaluating Training Programs for Decision Making....Pages 57-74
Management Education: Articulating the Unspoken, Riding the Herd, Wasting Money, or Preparing for Tomorrow?....Pages 75-99
Front Matter....Pages 101-101
Evaluation Issues in the Educational Product Life Cycle....Pages 103-124
Applying Quality Management Concepts and Techniques to Training Evaluation....Pages 125-137
Content Validity as an Evaluation Strategy for Examining Training Programs....Pages 139-151
The Role of Media in the Evaluation of Training....Pages 153-167
Management Education: An Emerging Role for Systematic Evaluation....Pages 169-184
Front Matter....Pages 185-185
Establishing Corporate Evaluation Policy — Cost Versus Benefit....Pages 187-206
Communicating Evaluation Results: The External Evaluator Perspective....Pages 207-231
Communicating Evaluation Results: The Internal Evaluator Perspective....Pages 233-248
Implementing a Testing Strategy within a Training Program....Pages 249-263
Use of Training Data in Personnel Decision Making....Pages 265-284
Back Matter....Pages 285-294
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