Ebook: Co-created Effective, Agile, and Trusted eServices: 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, August 13-15, 2013. Proceedings
- Tags: e-Commerce/e-business, Business Information Systems, Information Systems Applications (incl. Internet)
- Series: Lecture Notes in Business Information Processing 155
- Year: 2013
- Publisher: Springer-Verlag Berlin Heidelberg
- Edition: 1
- Language: English
- pdf
This book constitutes the refereed proceedings of the 15th International Conference on Electronic Commerce, ICEC 2013, held in Turku, Finland, in August 2013. The theme of ICEC 2013 was "effective, agile, and trusted e-services co-creation” and reflects the alignment between computerized, formalized business procedures with the need to flexibly adapt and innovate businesses on the spot according to changing customer needs and requirements.
The 13 papers published in this book were carefully reviewed and selected from more than 50 submissions, resulting in an acceptance rate of less than 25%. They are organized in topical sections on online advertisements and referential systems, recommender systems and pricing, social media, mobile services, business models, and societal implications.
This book constitutes the refereed proceedings of the 15th International Conference on Electronic Commerce, ICEC 2013, held in Turku, Finland, in August 2013. The theme of ICEC 2013 was "effective, agile, and trusted e-services co-creation” and reflects the alignment between computerized, formalized business procedures with the need to flexibly adapt and innovate businesses on the spot according to changing customer needs and requirements.
The 13 papers published in this book were carefully reviewed and selected from more than 50 submissions, resulting in an acceptance rate of less than 25%. They are organized in topical sections on online advertisements and referential systems, recommender systems and pricing, social media, mobile services, business models, and societal implications.
This book constitutes the refereed proceedings of the 15th International Conference on Electronic Commerce, ICEC 2013, held in Turku, Finland, in August 2013. The theme of ICEC 2013 was "effective, agile, and trusted e-services co-creation” and reflects the alignment between computerized, formalized business procedures with the need to flexibly adapt and innovate businesses on the spot according to changing customer needs and requirements.
The 13 papers published in this book were carefully reviewed and selected from more than 50 submissions, resulting in an acceptance rate of less than 25%. They are organized in topical sections on online advertisements and referential systems, recommender systems and pricing, social media, mobile services, business models, and societal implications.
Content:
Front Matter....Pages -
Forecasting Online Advertising Campaigns in the Wild....Pages 1-14
Ranking for the Top: A Misconception of Search Engine Advertisers....Pages 15-25
Measuring Supportiveness of the Internet and Mobile Platforms for Personalized Ad....Pages 26-37
The Matthew Effect in Online Review Helpfulness....Pages 38-49
Association Rules in Web Usage Logfile Data – Empirical Insights into the Use of User-Generated Web Site Features....Pages 50-62
Leaving the Tier: An Examination of Asymmetry in Pricing Patterns in Online High Tech Shops....Pages 63-73
Social Media Data Relevant for Measuring Key Performance Indicators? A Content Analysis Approach....Pages 74-84
Understanding Individuals’ Switching of eService: An Empirical Study of Social Network Games Switching Intentions in China....Pages 85-96
A Social Referral Mechanism on e-Marketplace....Pages 97-108
Mobile Credit Payment – Innovation for Leadership in E-Commerce....Pages 109-120
Fool’s Gold? Developer Dilemmas in a Closed Mobile Application Market Platform....Pages 121-132
Collaborative Business Model Innovation Process for Networked Services....Pages 133-147
Digital Inequality on Global Online Knowledge Exchange Platforms....Pages 148-161
Back Matter....Pages -
This book constitutes the refereed proceedings of the 15th International Conference on Electronic Commerce, ICEC 2013, held in Turku, Finland, in August 2013. The theme of ICEC 2013 was "effective, agile, and trusted e-services co-creation” and reflects the alignment between computerized, formalized business procedures with the need to flexibly adapt and innovate businesses on the spot according to changing customer needs and requirements.
The 13 papers published in this book were carefully reviewed and selected from more than 50 submissions, resulting in an acceptance rate of less than 25%. They are organized in topical sections on online advertisements and referential systems, recommender systems and pricing, social media, mobile services, business models, and societal implications.
Content:
Front Matter....Pages -
Forecasting Online Advertising Campaigns in the Wild....Pages 1-14
Ranking for the Top: A Misconception of Search Engine Advertisers....Pages 15-25
Measuring Supportiveness of the Internet and Mobile Platforms for Personalized Ad....Pages 26-37
The Matthew Effect in Online Review Helpfulness....Pages 38-49
Association Rules in Web Usage Logfile Data – Empirical Insights into the Use of User-Generated Web Site Features....Pages 50-62
Leaving the Tier: An Examination of Asymmetry in Pricing Patterns in Online High Tech Shops....Pages 63-73
Social Media Data Relevant for Measuring Key Performance Indicators? A Content Analysis Approach....Pages 74-84
Understanding Individuals’ Switching of eService: An Empirical Study of Social Network Games Switching Intentions in China....Pages 85-96
A Social Referral Mechanism on e-Marketplace....Pages 97-108
Mobile Credit Payment – Innovation for Leadership in E-Commerce....Pages 109-120
Fool’s Gold? Developer Dilemmas in a Closed Mobile Application Market Platform....Pages 121-132
Collaborative Business Model Innovation Process for Networked Services....Pages 133-147
Digital Inequality on Global Online Knowledge Exchange Platforms....Pages 148-161
Back Matter....Pages -
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