Ebook: Global Software: Developing Applications for the International Market
Author: Dave Taylor (auth.)
- Tags: Computer Science general
- Year: 1992
- Publisher: Springer-Verlag New York
- Edition: 1
- Language: English
- pdf
John Sculley In the short history of personal computing, the task of the software programmer has been one of the least recognized-but one of the most significant-in the industry. In addition to defining the prob lems, and presenting the solutions, the software programmer is con fronted with the challenge of having to predict what combination of ideas and technologies will move the industry forward in the most compelling way. Even though we've seen the development of tremendous applications in a surprisingly short period of time, the most difficult problems often surface when we try to elevate a suc cessful local idea to the international arena. In the case of Apple Computer, these challenges become especially profound when you consider that Apple sells Macintosh not just in the United States, but in Japan, China, the Middle East, Africa, East ern Europe, and even to the United Nations itself. Of course, this means that the personal computer must work everywhere around the world. But more significantly, it also means that the software must reflect the uniqueness of a given culture, its language, morals, and even its sense of humor. To step away from a narrowly-defined, nationally-based paradigm for software development, programmers, management, and entire corporations must learn to recognize what elements of an interface, problem solving technique, documentation illustration, package de sign, and advertisement are local, and which elements are appro priate for global markets.
With the growth of the market for computer software there is a whole set of challenges to developers, marketers, designers, and programmers - especially in the areas of cultural, linguistic, and financial transferability. Dave Taylor explores these questions, points out common design and marketing errors and pitfalls, and presents clear, elegant solutions - necessary information for anyone involved in creating, packaging, marketing, and disseminating software.
With the growth of the market for computer software there is a whole set of challenges to developers, marketers, designers, and programmers - especially in the areas of cultural, linguistic, and financial transferability. Dave Taylor explores these questions, points out common design and marketing errors and pitfalls, and presents clear, elegant solutions - necessary information for anyone involved in creating, packaging, marketing, and disseminating software.
Content:
Front Matter....Pages i-xvi
Front Matter....Pages 1-1
Introduction....Pages 3-7
Why Internationalize?....Pages 9-27
Internationalization versus Localization....Pages 29-34
Elements of Internationalization....Pages 35-44
Pitfalls....Pages 45-57
Front Matter....Pages 59-59
Three Approaches to Internationalization....Pages 61-76
Elements of Internationalization....Pages 77-93
Compile-Time Internationalization....Pages 95-121
Link-Time Internationalization....Pages 123-137
Run-Time Internationalization....Pages 139-160
The Run-Time Internationalization Library....Pages 161-198
Other Elements of Internationalization....Pages 199-210
Front Matter....Pages 211-211
Hewlett-Packard’s Native Language Support System....Pages 213-227
International Standards Organizations....Pages 229-239
Front Matter....Pages 241-241
The Politics of Global Software....Pages 243-257
The Future of Global Software....Pages 259-277
Back Matter....Pages 279-319
With the growth of the market for computer software there is a whole set of challenges to developers, marketers, designers, and programmers - especially in the areas of cultural, linguistic, and financial transferability. Dave Taylor explores these questions, points out common design and marketing errors and pitfalls, and presents clear, elegant solutions - necessary information for anyone involved in creating, packaging, marketing, and disseminating software.
Content:
Front Matter....Pages i-xvi
Front Matter....Pages 1-1
Introduction....Pages 3-7
Why Internationalize?....Pages 9-27
Internationalization versus Localization....Pages 29-34
Elements of Internationalization....Pages 35-44
Pitfalls....Pages 45-57
Front Matter....Pages 59-59
Three Approaches to Internationalization....Pages 61-76
Elements of Internationalization....Pages 77-93
Compile-Time Internationalization....Pages 95-121
Link-Time Internationalization....Pages 123-137
Run-Time Internationalization....Pages 139-160
The Run-Time Internationalization Library....Pages 161-198
Other Elements of Internationalization....Pages 199-210
Front Matter....Pages 211-211
Hewlett-Packard’s Native Language Support System....Pages 213-227
International Standards Organizations....Pages 229-239
Front Matter....Pages 241-241
The Politics of Global Software....Pages 243-257
The Future of Global Software....Pages 259-277
Back Matter....Pages 279-319
....