Ebook: Interactive Broadband Media: A Guide for a Successful Take-Off
- Tags: Engineering general
- Series: Edition Accenture
- Year: 2001
- Publisher: Vieweg+Teubner Verlag
- Language: English
- pdf
Content:
Front Matter....Pages i-xii
Interactive Broadband Evolution....Pages 1-6
“Get & Sell Audience” Basic Mechanics of All Media Business....Pages 7-16
Get Audience....Pages 17-75
Sell Audience....Pages 76-123
Revenue Streams and Future Business Models....Pages 124-157
Sources....Pages 158-169
Back Matter....Pages 171-177
Content:
Front Matter....Pages i-xii
Interactive Broadband Evolution....Pages 1-6
“Get & Sell Audience” Basic Mechanics of All Media Business....Pages 7-16
Get Audience....Pages 17-75
Sell Audience....Pages 76-123
Revenue Streams and Future Business Models....Pages 124-157
Sources....Pages 158-169
Back Matter....Pages 171-177
....
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