Ebook: E-Commerce and Web Technologies: 11th International Conference, EC-Web 2010, Bilbao, Spain, September 1-3, 2010. Proceedings

After the lesson learned during last years and following the successful edition of EC-Web 2009, for its 11th edition EC-Web tried to provide a clearer description of the electronic commerce universe focusing on some relevant topics. The main focus was not only on Internet-related techniques and approaches. The aim of EC-Web 2010 was to also cover aspects related to theoretical foundations of e-commerce, business processes as well as new approaches exploiting recently emerged technologies and scenarios such as the Semantic Web, Web services, SOA architectures, mobile and ubiquitous computing, just to cite a few. Due to their central role in any realistic e-commerce infrastructure, security and privacy issues were widely considered, without excluding legal and regulatory aspects. The choice of the above relevant topics directly reflects the fact that electronic commerce (EC), in the last few years, has changed and evolved into a well-established and founded reality both from a technological point of view and from a scientific one. Nevertheless, together with its evolution, new challenges and topics have emerged as well as new questions have been raised related to many aspects of EC. Keeping in mind the experience of the last edition of EC-Web, we maintained, for its 11th edition, the structure and the scientific organization of EC-Web 2009, aiming to highlight the autonomous role of the different (sometimes heterogeneous) aspects of EC, without missing their interdisciplinary scope.

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This book constitutes the refereed proceedings of the 11th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Bilbao, Spain, in September 2010. The 22 papers accepted for EC-Web, selected from 45 submissions, are organized in topical sessions on recommender systems; e-payment, security and trust; service-oriented e-commerce and business processes; and agent-based e-commerce . The volume is completed by short summaries of the two invited talks on web advertising and electronic markets.

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This book constitutes the refereed proceedings of the 11th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Bilbao, Spain, in September 2010. The 22 papers accepted for EC-Web, selected from 45 submissions, are organized in topical sessions on recommender systems; e-payment, security and trust; service-oriented e-commerce and business processes; and agent-based e-commerce . The volume is completed by short summaries of the two invited talks on web advertising and electronic markets.
Content:
Front Matter....Pages -
Resource Recommendation in Collaborative Tagging Applications....Pages 1-12
Combining Collaborative and Content-Based Techniques for Tag Recommendation....Pages 13-23
Category Recommendation in User Specified Structure....Pages 24-35
Semantic Tag Cloud Generation via DBpedia....Pages 36-48
Social Networks as Data Source for Recommendation Systems....Pages 49-60
Content-Based News Recommendation....Pages 61-72
Towards a Lawfully Secure and Privacy Preserving Video Surveillance System....Pages 73-84
Reputation as Aggregated Opinions....Pages 85-96
The Open Metaverse Currency (OMC) – A Micropayment Framework for Open 3D Virtual Worlds....Pages 97-106
T-REX: A Hybrid Agent Trust Model Based on Witness Reputation and Personal Experience....Pages 107-118
QoS Contract Formation and Evolution....Pages 119-130
Process Views to Support Compliance Management in Business Processes....Pages 131-142
Web Advertising....Pages 143-145
Electronic Trading Environments for Web 3.0....Pages 146-157
On the Benefits of Keyword Spreading in Sponsored Search Auctions: An Experimental Analysis....Pages 158-171
An Optimization Method for Agent’s Bidding Strategy in TAC-SCM Game....Pages 172-183
Concession Behaviour in Automated Negotiation....Pages 184-194
Bilateral Negotiation in a Multi-agent Supply Chain System....Pages 195-206
Receiving Recommendations and Providing Feedback: The User-Experience of a Recommender System....Pages 207-216
Comparing Techniques for Preference Relaxation: A Decision Theory Perspective....Pages 217-228
Detecting Leaders to Alleviate Latency in Recommender Systems....Pages 229-240
Electronic Markets, a Look Behind the Curtains: How Can Semantic Matchmaking and Negotiation Boost E-Commerce?....Pages 241-252
Quantile Matrix Factorization for Collaborative Filtering....Pages 253-264
Partial Ranking of Products for Recommendation Systems....Pages 265-277
Back Matter....Pages -

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This book constitutes the refereed proceedings of the 11th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Bilbao, Spain, in September 2010. The 22 papers accepted for EC-Web, selected from 45 submissions, are organized in topical sessions on recommender systems; e-payment, security and trust; service-oriented e-commerce and business processes; and agent-based e-commerce . The volume is completed by short summaries of the two invited talks on web advertising and electronic markets.
Content:
Front Matter....Pages -
Resource Recommendation in Collaborative Tagging Applications....Pages 1-12
Combining Collaborative and Content-Based Techniques for Tag Recommendation....Pages 13-23
Category Recommendation in User Specified Structure....Pages 24-35
Semantic Tag Cloud Generation via DBpedia....Pages 36-48
Social Networks as Data Source for Recommendation Systems....Pages 49-60
Content-Based News Recommendation....Pages 61-72
Towards a Lawfully Secure and Privacy Preserving Video Surveillance System....Pages 73-84
Reputation as Aggregated Opinions....Pages 85-96
The Open Metaverse Currency (OMC) – A Micropayment Framework for Open 3D Virtual Worlds....Pages 97-106
T-REX: A Hybrid Agent Trust Model Based on Witness Reputation and Personal Experience....Pages 107-118
QoS Contract Formation and Evolution....Pages 119-130
Process Views to Support Compliance Management in Business Processes....Pages 131-142
Web Advertising....Pages 143-145
Electronic Trading Environments for Web 3.0....Pages 146-157
On the Benefits of Keyword Spreading in Sponsored Search Auctions: An Experimental Analysis....Pages 158-171
An Optimization Method for Agent’s Bidding Strategy in TAC-SCM Game....Pages 172-183
Concession Behaviour in Automated Negotiation....Pages 184-194
Bilateral Negotiation in a Multi-agent Supply Chain System....Pages 195-206
Receiving Recommendations and Providing Feedback: The User-Experience of a Recommender System....Pages 207-216
Comparing Techniques for Preference Relaxation: A Decision Theory Perspective....Pages 217-228
Detecting Leaders to Alleviate Latency in Recommender Systems....Pages 229-240
Electronic Markets, a Look Behind the Curtains: How Can Semantic Matchmaking and Negotiation Boost E-Commerce?....Pages 241-252
Quantile Matrix Factorization for Collaborative Filtering....Pages 253-264
Partial Ranking of Products for Recommendation Systems....Pages 265-277
Back Matter....Pages -
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