Ebook: The Business of iPhone App Development: Making and Marketing Apps that Succeed
- Tags: Data Structures Cryptology and Information Theory
- Year: 2010
- Publisher: Apress
- Edition: 1
- Language: English
- pdf
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Content:
Front Matter....Pages i-xiv
Seeing the Big Picture in a Crowded App Store Marketplace....Pages 1-10
Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research....Pages 11-35
Protecting Your Intellectual Property....Pages 37-59
Your iPhone App Is Your Most Powerful Marketing Tool....Pages 61-105
Money for Nothing: When It Pays to Be Free....Pages 107-144
Exploring New Business Models with In-App Purchase and Affiliate Programs....Pages 145-185
Testing and Usability: Putting Your Best Foot Forward....Pages 187-237
Get the Party Started! Creating a Prerelease Buzz....Pages 239-302
Keys to the Kingdom: The App Store Submission Process....Pages 303-343
Increasing Awareness for Your iPhone App....Pages 345-375
Back Matter....Pages 377-393
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Content:
Front Matter....Pages i-xiv
Seeing the Big Picture in a Crowded App Store Marketplace....Pages 1-10
Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research....Pages 11-35
Protecting Your Intellectual Property....Pages 37-59
Your iPhone App Is Your Most Powerful Marketing Tool....Pages 61-105
Money for Nothing: When It Pays to Be Free....Pages 107-144
Exploring New Business Models with In-App Purchase and Affiliate Programs....Pages 145-185
Testing and Usability: Putting Your Best Foot Forward....Pages 187-237
Get the Party Started! Creating a Prerelease Buzz....Pages 239-302
Keys to the Kingdom: The App Store Submission Process....Pages 303-343
Increasing Awareness for Your iPhone App....Pages 345-375
Back Matter....Pages 377-393
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