Ebook: Media Management: Leveraging Content for Profitable Growth

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

---

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

---

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
Content:
Front Matter....Pages I-VIII
Front Matter....Pages 1-1
The Only Way for the Media Industry to Grow and Profit Is with Content....Pages 3-13
Front Matter....Pages 15-18
The Media: An Industry with Tradition at the Crossroads....Pages 19-24
Mobile Multimedia — A Driving Force Behind Industry Convergence....Pages 25-32
Telecommunications and Media Companies: Competitors or Partners?....Pages 33-38
Front Matter....Pages 39-43
From Newspaper to News Filter....Pages 43-52
Traditional Book Publishers Transforming into E-Publishers....Pages 53-58
Delivering on the Promise of Digital Television....Pages 59-67
Celluloid Still in the Lead, but the Movies’ Future Is Digital....Pages 69-75
How Telecommunications Invest in the Media Industry....Pages 77-82
Online Service Providing — Challenges in the Mass Medium Internet....Pages 83-88
Market Newcomers in the Media Sector....Pages 89-98
Front Matter....Pages 99-102
Eco-Systems — a New Paradigm in the Media Industry....Pages 103-113
Organization for Global Players in the Media Industry....Pages 115-122
Profitable in E-Commerce by Focusing on Operational Efficiency....Pages 123-132
Value Growth in the Media Industry — Success Factors for Integration....Pages 133-136
Front Matter....Pages 137-139
BCN — Synergies and New Businesses for a Content Powerhouse....Pages 141-146
BOL — How to Deliver on Customer Promises and Be Profitable....Pages 147-162
Handelsblatt.com — New Revenue Models for Traditional Print Media....Pages 163-171
KirchMedia — Synergies by Maintaining Cross-Media Balance....Pages 173-181
Back Matter....Pages 183-186

---

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
Content:
Front Matter....Pages I-VIII
Front Matter....Pages 1-1
The Only Way for the Media Industry to Grow and Profit Is with Content....Pages 3-13
Front Matter....Pages 15-18
The Media: An Industry with Tradition at the Crossroads....Pages 19-24
Mobile Multimedia — A Driving Force Behind Industry Convergence....Pages 25-32
Telecommunications and Media Companies: Competitors or Partners?....Pages 33-38
Front Matter....Pages 39-43
From Newspaper to News Filter....Pages 43-52
Traditional Book Publishers Transforming into E-Publishers....Pages 53-58
Delivering on the Promise of Digital Television....Pages 59-67
Celluloid Still in the Lead, but the Movies’ Future Is Digital....Pages 69-75
How Telecommunications Invest in the Media Industry....Pages 77-82
Online Service Providing — Challenges in the Mass Medium Internet....Pages 83-88
Market Newcomers in the Media Sector....Pages 89-98
Front Matter....Pages 99-102
Eco-Systems — a New Paradigm in the Media Industry....Pages 103-113
Organization for Global Players in the Media Industry....Pages 115-122
Profitable in E-Commerce by Focusing on Operational Efficiency....Pages 123-132
Value Growth in the Media Industry — Success Factors for Integration....Pages 133-136
Front Matter....Pages 137-139
BCN — Synergies and New Businesses for a Content Powerhouse....Pages 141-146
BOL — How to Deliver on Customer Promises and Be Profitable....Pages 147-162
Handelsblatt.com — New Revenue Models for Traditional Print Media....Pages 163-171
KirchMedia — Synergies by Maintaining Cross-Media Balance....Pages 173-181
Back Matter....Pages 183-186
....