Ebook: Applications of Data Mining to Electronic Commerce

Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area.
Applications of Data Mining to Electronic Commerceserves as an excellent reference, providing insight into some of the most challenging research issues in the field.

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Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area.
Applications of Data Mining to Electronic Commerceserves as an excellent reference, providing insight into some of the most challenging research issues in the field.

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Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area.
Applications of Data Mining to Electronic Commerceserves as an excellent reference, providing insight into some of the most challenging research issues in the field.
Content:
Front Matter....Pages 1-4
Applications of Data Mining to Electronic Commerce....Pages 5-10
Personalization of Supermarket Product Recommendations....Pages 11-32
Expert-Driven Validation of Rule-Based User Models in Personalization Application....Pages 33-58
Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising....Pages 59-84
Data Mining for Measuring and Improving the Success of Web Sites....Pages 85-114
E-Commerce Recommendation Applications....Pages 115-153

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Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area.
Applications of Data Mining to Electronic Commerceserves as an excellent reference, providing insight into some of the most challenging research issues in the field.
Content:
Front Matter....Pages 1-4
Applications of Data Mining to Electronic Commerce....Pages 5-10
Personalization of Supermarket Product Recommendations....Pages 11-32
Expert-Driven Validation of Rule-Based User Models in Personalization Application....Pages 33-58
Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising....Pages 59-84
Data Mining for Measuring and Improving the Success of Web Sites....Pages 85-114
E-Commerce Recommendation Applications....Pages 115-153
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