Ebook: The Customer Centric Enterprise: Advances in Mass Customization and Personalization
- Tags: Business Information Systems, Computer-Aided Engineering (CAD CAE) and Design, Industrial and Production Engineering
- Year: 2003
- Publisher: Springer-Verlag Berlin Heidelberg
- Edition: 1
- Language: English
- pdf
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
Content:
Front Matter....Pages I-XII
Front Matter....Pages 1-1
The Customer Centric Enterprise....Pages 3-16
Front Matter....Pages 17-18
Examination of Mass Customization Through Field Evidence....Pages 19-33
The Many Faces of Personalization....Pages 35-50
Economic Evaluation of Mini-Plants for Mass Customization....Pages 51-69
Customer Driven Manufacturing Versus Mass Customization....Pages 71-84
User Modeling and Personalization....Pages 85-108
Art Customization....Pages 109-120
Front Matter....Pages 121-122
Product Families for Mass Customization....Pages 123-161
Common Platform Architecture....Pages 163-182
Reconfigurable Models and Product Templates....Pages 183-208
Case-Based Reasoning....Pages 209-229
Using TRIZ to Overcome Mass Customization Contradictions....Pages 231-242
Front Matter....Pages 243-245
Web-Based Do-It-Yourself Product Design....Pages 247-266
Modeling Consumer Behavior in the Customization Process....Pages 267-282
Usability of Design by Customer Websites....Pages 283-300
Applications of Kansei Engineering to Personalization....Pages 301-313
Knowledge Based Product Configuration....Pages 315-328
The Customer at the Final Frontier of Mass Customization....Pages 329-345
Front Matter....Pages 347-348
Flexibility and Reconfigurability for Mass Customization....Pages 349-360
Distributed Demand Flow Customization....Pages 361-379
Front Matter....Pages 347-348
Segmented Adaptive Production Control....Pages 381-393
Challenges of Mass Customization Manufacturing....Pages 395-409
Modularization in Danish Industry....Pages 411-428
A Framework for Selecting a Best-Fit Mass Customization Strategy....Pages 429-445
Front Matter....Pages 447-449
Towards the Extended User Oriented Shoe Enterprise....Pages 451-463
Implementing a Mass Customized Clothing Service....Pages 465-475
Individualized Avatars and Personalized Customer Consulting....Pages 477-489
Footwear Fit Categorization....Pages 491-499
Virtual Reality and CAD/CAM for Customized Shoe Manufacturing....Pages 501-515
Front Matter....Pages 517-517
New Directions for Mass Customization....Pages 519-535
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
Content:
Front Matter....Pages I-XII
Front Matter....Pages 1-1
The Customer Centric Enterprise....Pages 3-16
Front Matter....Pages 17-18
Examination of Mass Customization Through Field Evidence....Pages 19-33
The Many Faces of Personalization....Pages 35-50
Economic Evaluation of Mini-Plants for Mass Customization....Pages 51-69
Customer Driven Manufacturing Versus Mass Customization....Pages 71-84
User Modeling and Personalization....Pages 85-108
Art Customization....Pages 109-120
Front Matter....Pages 121-122
Product Families for Mass Customization....Pages 123-161
Common Platform Architecture....Pages 163-182
Reconfigurable Models and Product Templates....Pages 183-208
Case-Based Reasoning....Pages 209-229
Using TRIZ to Overcome Mass Customization Contradictions....Pages 231-242
Front Matter....Pages 243-245
Web-Based Do-It-Yourself Product Design....Pages 247-266
Modeling Consumer Behavior in the Customization Process....Pages 267-282
Usability of Design by Customer Websites....Pages 283-300
Applications of Kansei Engineering to Personalization....Pages 301-313
Knowledge Based Product Configuration....Pages 315-328
The Customer at the Final Frontier of Mass Customization....Pages 329-345
Front Matter....Pages 347-348
Flexibility and Reconfigurability for Mass Customization....Pages 349-360
Distributed Demand Flow Customization....Pages 361-379
Front Matter....Pages 347-348
Segmented Adaptive Production Control....Pages 381-393
Challenges of Mass Customization Manufacturing....Pages 395-409
Modularization in Danish Industry....Pages 411-428
A Framework for Selecting a Best-Fit Mass Customization Strategy....Pages 429-445
Front Matter....Pages 447-449
Towards the Extended User Oriented Shoe Enterprise....Pages 451-463
Implementing a Mass Customized Clothing Service....Pages 465-475
Individualized Avatars and Personalized Customer Consulting....Pages 477-489
Footwear Fit Categorization....Pages 491-499
Virtual Reality and CAD/CAM for Customized Shoe Manufacturing....Pages 501-515
Front Matter....Pages 517-517
New Directions for Mass Customization....Pages 519-535
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