Ebook: The Organisation of Integrated Product Development

In todays industries, New Product Development (NPD) is often the focal point of competition. Companies that are able effectively to develop, produce and introduce new products are the key competitors in markets where variety and time-to-market play an increasingly important role. This examination into the organisation of Integrated Product Development aims to answer the question: Which integration mechanisms lead to effective co-ordination and overlap of New Product Development activities in which situations? The mechanisms, strat egies and goals, knowledge and skills, and organisational arrangements are presented, and their impact on the results of NPD projects and relationships is discussed. An in-depth understanding of the background and theory is provided, using detailed case s tudies to illustrate both the human and organisational issues in practice.

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In todays industries, New Product Development (NPD) is often the focal point of competition. Companies that are able effectively to develop, produce and introduce new products are the key competitors in markets where variety and time-to-market play an increasingly important role. This examination into the organisation of Integrated Product Development aims to answer the question: Which integration mechanisms lead to effective co-ordination and overlap of New Product Development activities in which situations? The mechanisms, strat egies and goals, knowledge and skills, and organisational arrangements are presented, and their impact on the results of NPD projects and relationships is discussed. An in-depth understanding of the background and theory is provided, using detailed case s tudies to illustrate both the human and organisational issues in practice.

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In todays industries, New Product Development (NPD) is often the focal point of competition. Companies that are able effectively to develop, produce and introduce new products are the key competitors in markets where variety and time-to-market play an increasingly important role. This examination into the organisation of Integrated Product Development aims to answer the question: Which integration mechanisms lead to effective co-ordination and overlap of New Product Development activities in which situations? The mechanisms, strat egies and goals, knowledge and skills, and organisational arrangements are presented, and their impact on the results of NPD projects and relationships is discussed. An in-depth understanding of the background and theory is provided, using detailed case s tudies to illustrate both the human and organisational issues in practice.
Content:
Front Matter....Pages i-xi
Introduction....Pages 1-26
Integration Processes and Results....Pages 27-47
Integration Mechanisms....Pages 49-75
Methodology and Operationalisation....Pages 77-103
Jaguar Cars Case Study....Pages 105-140
NEDAP Case Study....Pages 141-176
Vredestein and Agricom Case Studies....Pages 177-190
Case Study Analyses....Pages 191-212
Theory Confronted with Practice....Pages 213-249
Back Matter....Pages 251-266

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In todays industries, New Product Development (NPD) is often the focal point of competition. Companies that are able effectively to develop, produce and introduce new products are the key competitors in markets where variety and time-to-market play an increasingly important role. This examination into the organisation of Integrated Product Development aims to answer the question: Which integration mechanisms lead to effective co-ordination and overlap of New Product Development activities in which situations? The mechanisms, strat egies and goals, knowledge and skills, and organisational arrangements are presented, and their impact on the results of NPD projects and relationships is discussed. An in-depth understanding of the background and theory is provided, using detailed case s tudies to illustrate both the human and organisational issues in practice.
Content:
Front Matter....Pages i-xi
Introduction....Pages 1-26
Integration Processes and Results....Pages 27-47
Integration Mechanisms....Pages 49-75
Methodology and Operationalisation....Pages 77-103
Jaguar Cars Case Study....Pages 105-140
NEDAP Case Study....Pages 141-176
Vredestein and Agricom Case Studies....Pages 177-190
Case Study Analyses....Pages 191-212
Theory Confronted with Practice....Pages 213-249
Back Matter....Pages 251-266
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