Ebook: Management and International Review: Can Multinationals Bridge the Gap Between Global and Local?

Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.

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Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.

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Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.
Content:
Front Matter....Pages N2-2
Guest Editor’s Introduction....Pages 3-6
An Empirical Analysis of the Corporate Effect: The Impact of the Multinational Corporation on the Performance of Its Units Worldwide....Pages 7-26
The Performance Implications of a Global Integration Strategy in Global Industries: An Empirical Investigation Using Inter-area Product Flows....Pages 27-46
The “Country-of-origin Effect” in Multinational Corporations: Sources, Mechanisms and Moderating Conditions....Pages 47-66
The Art of Knowledge Transfer: Secondary and Reverse Transfer in China’s Telecommunications Manufacturing Industry....Pages 67-94
Internal Diversity and Culture’s Consequences: Branch/Head Office Relations in a German Financial MNC....Pages 95-112
Back Matter....Pages 113-114

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Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.
Content:
Front Matter....Pages N2-2
Guest Editor’s Introduction....Pages 3-6
An Empirical Analysis of the Corporate Effect: The Impact of the Multinational Corporation on the Performance of Its Units Worldwide....Pages 7-26
The Performance Implications of a Global Integration Strategy in Global Industries: An Empirical Investigation Using Inter-area Product Flows....Pages 27-46
The “Country-of-origin Effect” in Multinational Corporations: Sources, Mechanisms and Moderating Conditions....Pages 47-66
The Art of Knowledge Transfer: Secondary and Reverse Transfer in China’s Telecommunications Manufacturing Industry....Pages 67-94
Internal Diversity and Culture’s Consequences: Branch/Head Office Relations in a German Financial MNC....Pages 95-112
Back Matter....Pages 113-114
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