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This book is designed to usher the reader into the realm of semiotic studies. It analyzes the most important approaches to semiotics as they have developed over the last hundred years out of philosophy, linguistics, psychology, and biology. As a science of sign processes, semiotics investigates all types of com­ munication and information exchange among human beings, animals, plants, internal systems of organisms, and machines. Thus it encompasses most of the subject areas of the arts and the social sciences, as well as those of biology and medicine. Semiotic inquiry into the conditions, functions, and structures of sign processes is older than anyone scientific discipline. As a result, it is able to make the underlying unity of these disciplines apparent once again without impairing their function as specializations. Semiotics is, above all, research into the theoretical foundations of sign­ oriented disciplines: that is, it is General Semiotics. Under the name of Zei­ chenlehre, it has been pursued in the German-speaking countries since the age of the Enlightenment. During the nineteenth century, the systematic inquiry into the functioning of signs was superseded by historical investigations into the origins of signs. This opposition was overcome in the first half of the twentieth century by American Semiotic as well as by various directions of European structuralism working in the tradition of Semiology. Present-day General Semiot­ ics builds on all these developments.








Content:
Front Matter....Pages i-xv
An Outline of Peirce’s Semiotics....Pages 1-21
Charles Morris and the Behavioral Foundations of Semiotics....Pages 23-57
Ferdinand de Saussure and the Development of Semiology....Pages 59-88
Louis Hjelmslev: Glossematics as General Semiotics....Pages 89-108
The Influence of Roman Jakobson on the Development of Semiotics....Pages 109-127
Karl Bühler....Pages 129-145
The Sign Theory of Jakob von Uexküll....Pages 147-179
Thomas A. Sebeok’s Doctrine of Signs....Pages 181-210
Back Matter....Pages 211-271



Content:
Front Matter....Pages i-xv
An Outline of Peirce’s Semiotics....Pages 1-21
Charles Morris and the Behavioral Foundations of Semiotics....Pages 23-57
Ferdinand de Saussure and the Development of Semiology....Pages 59-88
Louis Hjelmslev: Glossematics as General Semiotics....Pages 89-108
The Influence of Roman Jakobson on the Development of Semiotics....Pages 109-127
Karl Bühler....Pages 129-145
The Sign Theory of Jakob von Uexküll....Pages 147-179
Thomas A. Sebeok’s Doctrine of Signs....Pages 181-210
Back Matter....Pages 211-271
....
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