Ebook: The business plan workbook

'The Business Plan Workbook' has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Preface -- How to use the workbook -- Why prepare a business plan? -- What backers look out for -- Phase one history and position to date -- Assignment 1 business purpose and aims -- Assignment 2 a description of your business -- Assignment 3 a description of your products and/or services -- Phase two market research -- Assignment 4 customers -- Assignment 5 competitors -- Assignment 6 a plan for market research -- Phase three competitive business strategy -- Assignment 7 strategic framework -- Assignment 8 pricing -- Assignment 9 advertising and promotion -- Assignment 10 place and distribution -- Phase four staffi ng and operations -- Assignment 11 the selling methods plan -- Assignment 12 making, outsourcing and supplies -- Assignment 13 people and related administrative procedures -- Assignment 14 legal and regulatory factors affecting operations -- Assignment 15 building a website -- Assignment 16 communication systems -- Phase five forecasting results -- Assignment 17 the sales forecast -- Assignment 18 pro forma cash-flow statement -- Assignment 19 pro forma profit and loss statement -- Assignment 20 pro forma balance sheet -- Assignment 21 break-even analysis -- Assignment 22 financing requirements -- Phase six business controls -- Assignment 23 financial controls -- Assignment 24 sales and marketing controls -- Assignment 25 other business controls -- Phase seven writing up and presenting your business plan -- Assignment 26 writing up and presenting your business plan -- Appendix: sources of business help, information and advice -- Index