![cover of the book Database Marketing : Analyzing and Managing Customers](/covers/files_200/904000/56b277eca3f3fe40d1527ca06917fde4-g.jpg)
Ebook: Database Marketing : Analyzing and Managing Customers
Author: Robert C Blattberg, Byung-Do Kim, Scott A Neslin
- Series: International Series in Quantitative Marketing, 18, SpringerLink : Bücher
- Year: 2008
- Publisher: Springer-Verlag New York
- City: New York, NY
- Language: English
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