Ebook: Key Concepts in Marketing
Author: Jim Blythe
- Genre: Business // Marketing: Advertising
- Tags: Маркетинг реклама PR, Маркетинг
- Series: SAGE Key Concepts series
- Year: 2009
- Publisher: SAGE Publications Ltd
- Language: English
- pdf
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of:-Definition-Summary-Broader discussion -Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.
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