Ebook: Search engine optimization for dummies

Looks at the basics of search engines and describes how to build a search-engine-friendly site, ways to add a site to indexes and databases, and using and finding links. Introduction. Part I: Search Engine Basics. Chapter 1: Surveying the Search Engine Landscape. Chapter 2: Your One-Hour Search Engine-Friendly Web Site Makeover. Chapter 3: Planning Your Search Engine Strategy. Chapter 4: Making Your Site Useful and Visible. Part II: Building Search Engine-Friendly Sites. Chapter 5: Picking Powerful Keywords. Chapter 6: Creating Pages That Search Engines Love. Chapter 7: Avoiding Things That Search Engines Hate. Chapter 8: Dirty Deeds, Done Dirt Cheap. Chapter 9: Bulking Up Your Site - Competing with Content. Chapter 10: Finding Traffic via Geo-Targeting. Part III: Adding Your Site to the Indexes and Directories. Chapter 11: Getting Your Pages into the Search Engines. Chapter 12: Submitting to the Directories. Chapter 13: Buried Treasure - More Great Places to Submit Your Site. Part IV: After You've Submitted Your Site. Chapter 14: Using Link Popularity to Boost Your Position. Chapter 15: Finding Sites to Link to Yours. Chapter 16: Even More Great Places to Get Links. Chapter 17: Using Shopping Directories and Retailers. Chapter 18: Paying Per Click. Part V: The Part of Tens. Chapter 19: Ten-Plus Ways to Stay Updated. Chapter 20: Ten Myths and Mistakes. Chapter 21: Ten-Plus Useful Things to Know. Appendix: Staying Out of Copyright Jail. Index