Ebook: Industrial Tourism: Opportunities for City and Enterprise

Industrial tourism, defined here as tourism involving visits to operational companies and industrial heritage, offers opportunities for individual firms and for cities but how can it be organised in such a way that they the benefits outweigh the costs for both? By analysing case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, this book examines how industrial tourism can be successfully developed, resulting in concrete recommendations for cities and companies with ambitions in this field.