Ebook: Cross-Cultural Pragmatics (Mouton Textbook)

The book discusses data from a wide range of languages and it shows that the meanings expressed in human interaction and the different "cultural scripts" prevailing in different speech communities can be clearly and intelligibly described and compared by using a "natural semantic metalanguage", based on empirically established universal human concepts. As the book shows, this metalanguage can be used as a basis for teaching successful cross-cultural communication, including the teaching of languages in a cultural context.