Ebook: Electronic Marketing: Theory & Practice For The 21st Century
- Year: 2003
- Publisher: Financial Times Management
- Language: English
- pdf
"At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing." Dr. Linda D. Peters, School of Management, Univeristy of East Anglia
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